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PeerSphere Archive: Volume 3, Issue 1

The V1N3 issue of PeerSphere is available online and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:

  • A feature article that highlights the most critical factors that CMOs must address to become successful leaders and create value for their organizations
  • The potential of social media as an effective listening tool in creating a more seamless, multi-channel customer experience
  • How connecting all of a brand’s touch points across every department can help create companies create a consistent brand experience across every channel of engagement
  • Interviews with Gennady Jilinski, Chief Marketing Officer for Strauss Coffee, and Jennifer Nealson, Chief Marketing Officer for Denver Center for the Performing Arts

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