Activating + Amplifying Advocacy

Social media platforms popped up overnight, bringing with them unprecedented changes and valuable venues for word-of-mouth marketing.  Facebook, Twitter, Foursquare - the list is growing, as are the opportunities and challenges. 

Program Details

In partnership with:

Overview

Social media platforms popped up overnight, bringing with them unprecedented changes and valuable venues for word-of-mouth marketing.  Facebook, Twitter, Foursquare - the list is growing, as are the opportunities and challenges. 

The CMO Council aims to take a critical look into the world of customer advocacy -auditing, measuring and reporting on its effectiveness, cost, impact and value. Through engagement with social network operators, the CMO Council, in partnership with WOMMA, will unravel the complexities of advocacy, particularly in the digital realm. The report will focus on the frequency, prevalence, tonality, sentiment, influence, relevancy, context and reach of real-time messaging and consumer-generated content.