Advancing Analytics
In this white paper, the CMO Council addresses the new era of customer-driven engagements and how marketing must look to customer intelligence to engage customers in a relevant, meaningful way. ... More
Advancing Analytics
How Insight Fuels the Marketing Engine
Program Details
Sponsors and Partners:
About sponsor
Domo is a cloud-based executive management platform designed to transform the way business is managed and help drive value from the tens of billions of dollars spent on traditional enterprise systems. With a maniacal focus on the user experience and getting the right business data into the hands of the business user, Domo solves universal pain points felt by CEOs, other managers and IT organizations for whom access to relevant data is often too cumbersome, too complex and too slow.
About sponsor
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content—from rich media to online video to multimedia—and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Overview
Marketers today are challenged with how to effectively aggregate data sources that must collect both structured and unstructured data, in addition to identifying those streams of data that are actually critical to improving engagements and experiences with customers. And while there is no shortage of data, the key is to have a view into those points of intelligence that can most impact each step of the customer experience.
According to our recently released “State of Marketing 2012”report, 43 percent of senior marketers plan on enhancing their existing marketing teams with new talent to manage marketing data and customer analytics. Marketers are also advancing their personal understanding of customer intelligence and marketing analytics as a key route to furthering their leadership and professional development. “Advancing Analytics: How Insight Fuels the Marketing Engine” illustrates in greater detail the steps that marketers are taking to gain maximum value from this critical source of customer information.
Research: Reports
Learn
Read
Studies & White Papers
The Revolution in Marketing Analytics - ModelSheet Software
Marketing ROI in the Era of Big Data - BRITE/NYAMA
How Analytics Bring Organisations Closer to their Customers - Computer World Australia
Articles
March 2013 - New Research Shows 80% of Marketers Have Marketing Analytics… and Why This Sucks! - Business 2 Community
February 2013 - Mobility and Real-Time Dashboards Will Make Business Intelligence More Pervasive in 2013 - Forbes
February 2013 - BI and analytics not yet deployed in HR, marketing and social - TechCentral
February 2013 - Analytics boost social marketing efforts - ComputerWorld
February 2013 - Digital Marketing Analytics: What SMBs Need to Know - Business 2 Community
February 2013 - 46% of marketers 'occasionally' gain insight from company analytics data - BizReport
February 2013 - Gartner: Business Intelligence and Analytics are Fastest Growing Software Market - Cloud Times
February 2013 - What Marketing Analytics Can Teach Us - Spend Matters
February 2013 - 3 Common Mistakes Marketers Make With Their Analytics - Marketing Land
February 2013 - Real-time social analytics help brands create responsive marketing initiatives - Grafton
February 2013 - 2 Ways Business Intelligence Dashboards Bring Business Success - Business 2 Community
February 2013 - How SMBs Can Benefit From Business Intelligence - IT News Africa
February 2013 - Gartner: Business Intelligence Market Grows, Data as a Service Upcoming Trend - CMSWire
February 2013 - Big data pumps up business intelligence spend - ZDNet
February 2013 - BI Software Sales, Data as a Service to Grow in 2013 - MSPmentor
February 2013 - Mobile, BI and cloud drive increased IT spending - ITWorld
February 2013 - BI, Big Data Highest IT Spend Priorities For 60% CIOs - BizTech 2
February 2013 - Business intelligence as the corporate crystal ball - Times of Malta
February 2013 - Make business intelligence "invisible", Gartner advises - Information Age
February 2013 - 4 Essential Ways to Use Marketing Analytics - Business 2 Community
January 2013 - After Flat Year, BI Goes on the Move - Information Management
January 2013 - Rethinking BI: Why Analytics are the Fabric of the Future - Wired
January 2013 - Mobile Business Intelligence: Here At Last? - Information Week
January 2013 - New Support for Marketing Analytics - Strategy + Business
January 2013 - 7 Top Business Intelligence Trends For 2013 - Information Week
January 2013 - Ovum Study: The Market for Mobile Business Intelligence is Maturing - Cloud Times
January 2013 - Searching for Measures of Business Intelligence Performance - Information Management
January 2013 - New Trends in BI, Analytics and Social Media - SmartData Collective
January 2013 - BI, analytics need to scale up to support data explosion - CIOL
January 2013 - Five business intelligence trends for 2013 - Technology Spector
January 2013 - Business intelligence market to double in four years – research - Information Age
January 2013 - Best Practices for Business Intelligence - Supply & Demand Chain Executive
January 2013 - Real Time BI is Right Time BI - Datamation
January 2013 - Is Intelligent Forecasting Part Of Your 2013 Strategy? - Forbes
January 2013 - Real-time analytics brings BI data directly into business operations - Search Business Analytics
January 2013 - Gamification in Social Marketing – The Power of Analytics - Business 2 Community
December 2012 - Forrester Updates Business Intelligence Predictions for New Year - CMS Wire
December 2012 - The art of analytics - ComputerWorld UK
December 2012 - Big Data and Advanced Analytics: Success Stories From the Front Lines - Forbes
December 2012 - The ABCs of Analytics - Strategy+Business
December 2012 - Data analytics driving marketing campaigns: Visa - MoneyControl
November 2012 - Where are big data and BI heading in 2013? - ComputerWorld
November 2012 - Marketing analytics ups Fortune 1000 return on assets 8 percent, says operations research study - Phys.org
November 2012 - Analytics: one size does not fit all - ITWeb
November 2012 - The Importance of Marketing Analytics - SEOMoz
November 2012 - Turning Big Data into Valuable Analytics - FT.com
November 2012 - Applying Big Data to Impact Consumer Brand Loyalty - iMedia Connection
November 2012 - Applying Data Analytics to Customer Interactions - DestinationCRM
November 2012 - Big Data Analytics: Where's The ROI? - Information Week
November 2012 - Big Data – Distinguishing Between Hype and Reality - InfoQ
November 2012 - Big Boom in Big Data Analytics: Are We There Yet? - BeyeNetwork
November 2012 - Actionable Analytics: What's The Buzz Behind Big Figures? - PC Quest
November 2012 - The 5 most common analytics mistakes - iMedia Connection
November 2012 - The Formula for Analytics Success: Data Knowledge - SmartData Collective
November 2012 - Solutions as a Service: Leveraging the Power of Advanced Analytics - Wired
October 2012 - Six Tips for Creating an Analytics-Driven Marketing Culture - MarketingProfs
October 2012 - How Big Data Transforms Marketing’s Impact on Sales Growth - Business 2 Community
October 2012 - Marketers Continue To Struggle With Big Data - Forbes
October 2012 - 7 Insights Into How Business Leaders View Marketing Data and ROI - Eleventy Marketing Group
August 2012 - The Future of Digital Analytics, 'Big Data' and Marketing - SmartData Collective
August 2012 - Marketing ROI and Big Data - EHTC
August 2012 - Business Intelligence (BI) Trends Go Beyond Analytics - Forbes
July 2012 - Big Data Is The Future Of Marketing - Business Insider
May 2012 - Using Marketing Analytics: I Do, Therefore, I Think - Forbes
May 2012 - 8 Rules For Effective Marketing Analytics - Prophet
May 2012 - Marketing Analytics: Focus On The Data To Answer Questions - V2 Integrated Marketing Blog
May 2012 - 5 Ways To Close The Marketing Loop With Big Data - CMO.com
May 2012 - Marketing Analytics: What Gets Evaluated, Gets Used - Forbes
April 2012 - Gartner Taps Predictive Analytics as Next Big Business Intelligence Trend - Enterprise Apps Today
April 2012 - Top six BI trends for 2012 - CIO
March 2012 - Why You Need Marketing Analytics, Not Web Analytics - HubSpot
March 2012 - Study: Enterprises Want More Marketing Data, But They Don’t Know What To Do With It - TechCrunch
March 2012 - 5 Business Analytics Tech Trends and How to Exploit Them - CIO.com
March 2012 - Study: Marketers Struggle with Data, Measurement and ROI - Print in the Mix
March 2012 - The Importance of Marketing Analytics - IncreaseRSS
March 2012 - Marketing Automation, Analytics Big B2B Trends for 2012 - Content Marketing Institute
January 2012 - How Customer-Centric Analytics Will Change the Future of Marketing - HubSpot
December 2011 - Marketing Analytics: The Value of ‘Getting to Know’ Your Data - Sigma Marketing Group
November 2011 - Get Your Marketing Analytics Game On - MediaPost
October 2011 - Moneyball For Marketing: Why Analytics Are Critical For A Win - CMO.com
October 2011 - Infographic: Future of Marketing Analytics - TrendSlide
September 2011 - 5 Questions Advanced Marketing Analytics Can Answer - Kuno Creative
June 2011 - Analyze This: More than Ever, Math Drives Marketing Decisions - Deliver Magazine
June 2011 - Analyze This: Marketers Must Focus on Analytics to Increase Their Value - MarketingProfs
May 2011 - Marketing Analytics for Successful Organizations - Marketo
March 2011 - Marketing Analytics Deep Dive: Bounce Rates and Why They Matter - Marketo
March 2011 - Marketing Analytics: Here's What the CMO Wants - CMSWire
February 2011 - 5 new things marketers should know about analytics - iMedia Connection
October 2010 - Refine ROI with Actionable Marketing Analytics - SlideShare
October 2010 - Future Success Depends on Analytics and Integration - Forbes
May 2010 - Predicting the future with marketing analytics - BtoB Online
May 2010 - CMOs Speak Out On Metrics and Marketing Analytics - CMO.com
March 2010 - 7 Game-Changing Trends Driven By Marketing Analytics - Sigma Marketing Group
Blogs
Books
Marketing Analytics: A Practical Guide to Real Marketing Science
By Mike Grigsby
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Business Analytics for Managers: Taking Business Intelligence Beyond Reporting
Business Intelligence: A Managerial Approach
Business Intelligence: Data Mining and Optimization for Decision Making
Business Intelligence Strategy: A Practical Guide for Achieving BI Excellence
Marketing Database Analytics: Transforming Data for Competitive Advantage
The New Know: Innovation Powered by Analytics
Pragmalytics: Practical Approaches to Marketing Analytics in the Digital Age