APAC Digital Marketing Performance Dashboard

Exploring the State of Digital Marketing Across Asia to Benchmark Levels of Adoption, Traction and Success

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Overview

With some of the highest levels of social media penetration, mobile device ownership, and Internet connectivity in the world, developed and emerging Asian markets are ripe for more innovative, efficient, and adept interactive engagement. However, the rapidly evolving nature of digital marketing presents increased challenges, with many marketers struggling to integrate digital components in a way that is efficient, effective, and measurable. Furthermore, it isn't enough to simply implement digital strategies; it must be done in a way that drives consumer engagement and builds relationships around the brand. Faced with these challenges, marketers also have to make strong business cases for how digital marketing investments and migration will work to drive business performance.

For this initiative, "APAC Digital Marketing Performance Index," the CMO Council partnered with Adobe to explore the state of digital marketing across Asia in order to benchmark levels of adoption, traction, and success. This undertaking provides valuable insights into digital marketing performance across a region that embraces 35 countries, 4 billion consumers, 2.6 billion mobile phone users, and nearly 45 percent of the world’s Internet population. The study tracks progress and improvements in digital marketing adoption, management understanding, organizational proficiency, operational effectiveness, infrastructure development, tools/platform usage, and integration and alignment with offline marketing efforts year-over-year. The study also provides insight into obstacles, country differences, performance measurement metrics, and best practices across the region while considering the business case for digital marketing investments.

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Program Themes

  • Asia Pacific
  • Digital Marketing