Omnichannel's Missing Link
In partnership with:
Netsertive, an award-winning technology company based in the Research Triangle Region near Raleigh, North Carolina, enables businesses and brands to take the lead in driving local sales opportunities by unleashing the full potential of local digital marketing and channel marketing technology. Our unique cloud-based Digital Marketing Engine automates localized digital advertising and channel marketing programs, encompassing search, display, social, mobile, video and other platforms. It also powers an innovative digital co-op system, which enables brands and local channel partners to reap the rewards of turnkey, cooperative online marketing, while managing the allocation of the funding support. We combine this advanced technology with deep knowledge of specific vertical industries, partnering closely with local businesses, multi-location retailers, and national brands to drive sales opportunities in their targeted local markets throughout North America. Equally essential is a client-focused team, packed with experts in digital marketing, committed to high-touch service and focused on the creation of high performance campaigns that meet the individual needs of each client. All of this, along with the support of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, Greycroft Partners and River Cities Capital Funds has fueled rapid growth since our founding in 2009.
Omnichannel is driving business—or at least the idea of it is driving business strategy. In reality, however, achieving an omnichannel customer experience can be difficult. To better understand where and how marketers are truly leveraging the power of omnichannel in ways that are meaningful for both the business and the buyer, the CMO Council, in partnership with Netsertive, will engage in a thought leadership audit to spark discussion around the real definition of the omnichannel experience. This dialogue will aim to understand where gaps exist across touchpoints that are valued by the customer, including critical local experiences.
Among the key issues to be shared are:
- Where and why experience gaps exist and what marketers believe the impact could be if these gaps continue to grow
- The impact of the ever-shifting digital and physical connection behaviors of customers
- How marketers intend to keep up with the pace of expectation—the expectations that customers now have to be known and recognized
- Best practices in managing the expansive landscape of customer connection and key wins in delivering exceptional experiences to customers online and at the store around the corner
The findings of this audit will be shared in a CMO Council white paper to be published in the fall of 2016.