Profitability From Subscriber Acuity
This study investigates where and how new thinking around data, analytics and the utilization of actionable customer intelligence can further monetize mobile subscribers ... More
Embracing Behavior-Based Pricing Models
Sponsors and Partners:
HP helps the world's communications service providers (CSPs) transform the way they do business -- and grow in a fast-changing market. CSPs must meet the huge demand for new, personalized services -- while they build high speed networks and streamline internal operations. Facing competition from over-the-top rivals, CSPs must develop new business models and new revenue streams that leverage their core assets, the network and customer information. HP is unmatched in its ability to help CSPs drive transformation: 30+ years of telecom experience, global IT leadership, expertise in entertainment, and leadership in consumer devices. HP offers an end-to-end portfolio: core telecom network infrastructure, convergent IT and telecom solutions, software portfolios for OSS and BSS, service delivery platforms, subscriber data management, cloud service enablement, professional services including business consulting, integration, and managed services/outsourcing; joint go-to-market programs; carrier-grade servers; storage; and wireless printers and notebooks.
With a network of members that extends beyond continental borders, SAMENA Telecommunications Council, a multi-continent telecom consortium, aims to be the ultimate promoter of telecom innovations in its member regions and a facilitator for collaboration and knowledge-sharing between regional telecom entities. Such collaboration and knowledge-sharing between operators, vendors, manufacturers, entrepreneurs, educators, R&D experts, and regulators, aids effective resolutions to technical, economical, and legal issues in regions where tough economical and regulatory environments prevail. A win-win platform, the Council strives to provide its Members in South Asia, the Middle East, and North Africa the power and the means to actively learn the dynamics of telecom markets in the three high-growth regions. SAMENA Members are provided insights to help expedite fulfillment of their organizations' existing goals, as well as ideas that will propel the establishment of new. SAMENA's scheduled programs, internal committees, and an all-inclusive Web portal, together, will provide companies, professionals, and regulatory authorities means for seeking and suggesting solutions on mutually beneficial and collaborative fronts. A collage of valuable and targeted information, ranging from business-specific country data to latest telecom M&A (merger and acquisition) activities, will be provided to all Members to help them explore new revenue generating opportunities and execute well-informed decision making. With an expanding member portfolio, the Council is quickly securing strong footing in the region. SAMENA membership is a smart and highly cost-effective investment, which every telecommunications business and professional can afford, and is encouraged to make country's that are part of SAMENA's current network include, Afghanistan, Algeria, Bahrain, Bangladesh, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Nepal, Oman, Pakistan, Palestine, Qatar, Saudi Arabia, Sri Lanka, Sudan, Syria, Tunisia, Turkey, United Arab Emirates, and Yemen. Notably, however, organizations from countries of Asia Pacific, Europe and North America also form part of the SAMENA membership.
Global Telecoms Business (www.globaltelecomsbusiness.com) is the only website and magazine written specifically for the carrier C-level executives in the industry. Each issue contains unique interviews with C-level carrier executives, as well as strategic articles, special reports and supplements focusing on specific technologies. Global Telecoms Business is the only magazine in the telecoms sector written specifically for the most senior carrier executives: the C-suite.
The CMO Council conducted an authority leadership program with HP Enterprise Services, which aims to reveal the value, impact and benefits of leveraging Actionable Customer Intelligence when applied to behavior-based pricing models in the Communications Service Provider (CSP) Sector.
Due to the changing demands of customers, ranging from increased data consumption to a call for a more robust and personalized customer experience, today's Communications Service Providers (CSPs) are pressured to rapidly meet market demands while optimizing revenue and boosting bottom line growth.
"Communications Service Providers must match their offerings with the needs of their customer, yet so often, the market tends to chase competitor models rather than identifying models that leverage their knowledge of their customers behaviors," said Donovan Neale-May, Executive Director of the CMO Council. "Our goal here is to better understand how CSPs are utilizing "big data analytics" around usage patterns, content consumption habits, app activity, value-added services, device preference and mobile service dependencies to formulate Actionable Customer Intelligence to create more personalized, relevant and profitable pricing models and experiences."
Big Data: The Next Frontier for Innovation - Mckinsey & Company
Addressing "Big Data" Telecom Requirements for Real-Time Analytics - Heavy Reading
Enhancing Customer Experience within the Mobile Telecommunications Industry - Brunel University, Uxbridge
Mobile Data Usage Billing Trends - Connected Business Research
Gartner Predicts 2011: CSPs Must Rethink Business Paradigms to Meet Market Challenges - Gartner
Big Data: Harnessing A Game-Changing Asset - Economist Intelligence Unit
February 2013 - Mobile Subscribers Willing to Pay for Service Bundles ‘Their Way’ - Business Wire
February 2013 - T-Mobile aims to grow B2B share with customized plans, more options - Fierce Wireless
February 2013 - How telecom sector can benefit by harnessing the power of Big Data - Information Week
February 2013 - Sprint CEO: No changes in smartphone pricing expected - CNET
February 2013 - Many CSPs Have No Big-Data Analytics Strategy - Billing & OSS World
February 2013 - Data Hunger Is Powering a Telecom Boom - Investor Place
February 2013 - Three to sell 4G plans at the same price as standard - ZDNet
February 2013 - Big Data Challenge: 10 Tips for Telcos - Information Week
February 2013 - Verizon launches prepaid plans for 3G phones starting at $60 - CNET
January 2013 - Mobile data pricing: Australia vs. the world - Computer World
January 2013 - At $22 per GB, N. America is 2nd most expensive region for mobile broadband, study finds - Fierce Wireless
January 2013 - Competitors, Roles Changing For Telecom Marketers - MediaPost
January 2013 - SFR CEO: Mobile pricing nears danger level; but goes ahead with price cuts - Telecom TV
January 2013 - EE reduces 4G prices and unveils plan for data hungry users - Mobile News
January 2013 - Vodafone backs down on new data pricing plan after public backlash - Daily Telegraph
Telecom operators should provide better data experience - Citifm Online
December 2012 - TELECOM SLASHES DATA ROAMING COSTS WITH NEW FLAT FEE PRICING IN TIME FOR SUMMER HOLIDAY TRAVEL - Telecom NZ
December 2012 - How T-Mobile’s smartphone pricing could change the U.S. wireless industry - Gigaom
November 2012 - Know your limits as mobile data plans shift - The News Tribune
November 2012 - Who has the lowest pricing for mobile data? - TelecomsTech
October 2012 - EE's 4G pricing plans get thumbs down from mobile users - ITPro
October 2012 - Verizon subscribers give 'Share Everything' plans a boost - CNET
September 2012 - Starhub announce 4G mobile price plans - Today Online
August 2012 - T-Mobile brings back unlimited data plan - Yahoo! Finance
July 2012 - AT&T vs. Verizon: Who has the better shared data plan? - Firece Wireless
July 2012 - Verizon discontinues Unlimited Any Mobile pricing plan - Computer World
July 2012 - US mobile operators look for revenue gains - Total Telecom
June 2012 - Mobile data explores - Saudi Gazette
June 2012 - Verizon Wireless 'Share Everything' Family Data Plans Unveiled; Rivals May Follow - Huffington Post
June 2012 - Why Big Data Should Be A Boon For Mobile Marketers - Forbes
June 2012 - New Front Opens in Wireless Battle - Wallstreet Journal
May 2012 - Mobile-Phone Pricing Puts Pressure on Vivendi - Wallstreet Journal
May 2012 - Mobile data consumption rising - iTWire
May 2012 - Telcos Look to CEM to Garner Customer Loyalty and Longevity - MarketWatch
May 2012 - Verizon Wireless Sees End To Unlimited Data Plans on New Network - Wallstreet Journal
May 2012 - Wireless Carriers Chip Away at Phone Subsidies - Wallstreet Journal
April 2012 - Two-thirds of Americans unwilling to spend over $50 a month on mobile data - Engadget
April 2012 - Global mobile churn hits record high - Telecom Asia
March 2012 - Customers to pay more as mobile carriers end price war - Brisbane Times
March 2012 - Verizon's family data plans inching forward - CNET
March 2012 - Boost's new unlimited plan boasts 'shrinkage' for 3 phones - CNET
March 2012 - T-Mobile CMO: subsidized pricing hurts wireless competition, undermines hardware value - Engadget
March 2012 - AT&T Ends All-You-Can-Eat - Wall Street Journal
February 2012 - EU must protect consumers' from excessive roaming charges - The Parliment
February 2012 - More competition is key to cutting mobile roaming charges - Cellular-news.com
January 2012 - Should tiered data users receive promotions in 2012? - Phonedog.com
Janury 2012 - AT&T ups wireless data plan pricing - Wsj.com
January 2012 - Africa's mobile pricing wars - Thinkafricapress.com
January 2012 - T-Mobile UK launches umlimited price plan - totaltele.com
January 2012 - Seriously, who buys tablets with wireless data plans? - Techland.time.com
January 2012 - France Tel to stand firm on mobile pricing: CEO - Reuters.com
January 2012 - Fees often added to customer's payments - boston.com
December 2012 - A bad mobile experience will no longer be tolerated - Forbes.com
December2011 - U.S. teen mobile data usage triples - Mashable.com
December 2011 - What the AT&T - T-Mobile break up means for you - CBSnews.com
December 2011 - Mobile data plan limits: How much can I downloand? PCworld.com
Decemebr 2011 - Verizon to disclose pricing plans for multiple devices - Wsj.com
December 2011 - Mobile commerce: five ways to improve the customer experience - Mycustomer.com
Novemeber 2011 - Carriers desperately seeking higher mobile data prices - Gigaom.com
October 2011 - Seizing the potential of 'big data' - McKinseyquarterly.com
September 2011 - AT&T harnesses data to improve customer experience - 4gtrends.com
September 2011 - The data buffet is open (grazing welcome) - NYtimes.com
June 2011 - Flurry: Time spent on mobile apps has surpressed web browsing - TechCrunch.com
May 2011 - Verizon, Sprint lead customer satisfaction while AT&T, T-Mobile fall - HuffingtonPost.com
May 2011 - Sype-style calls force mobile carriers to adapt - NYtimes.com
March 2011 - Mobile pricing rethink - telecomasia.net
March 2011 - Smartphones soon to be majority, with growth driven by low cost devices - Mobiadnews.com
March 2011 - Survey Reveals Nearly Half of Smartphone Users Blame Mobile Providers for Service Issues. Mobiletechnews.com
November 2010 - Mobile user experience trends on the horizon - UX Magazine
October 2010 - Build loyalty with a string mobile customer experience - 1to1media.com
June 2010 - New iPhone, iPad limits: 2 GB won't get you far - CNNmoney.com
May 2010 - Cellphones now used for data than for calls - NYtimes.com
The Strategy and Tactics of Pricing
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures
Pricing for Profit: How to Command Higher Prices for Your Products and Services
Pricing and Profitability Management: A Practical Guide for Business Leaders
The 1% Windfall: How Successful Companies Use Price to Profit and Grow
Customer Experience: Future Trends & Insights
What's the Secret: To Providing a World-Class Customer Experience
Trends in Mobile Technology and Business in the Asia-Pacific Region
Telecommunications Planning: Innovations in Pricing, Network Design and Management