A Purpose-led Approach To Business
By Louise Burgers
Marketing leaders should take a conscious decision to make a meaningful difference, creating opportunities for customers to feel shared purpose.
Transformational Programs That Accelerate Customer Acquisition and Revenue
More than ever before, marketers are implementing transformational programs to revitalize marketing operations, accelerate customer acquisition and revenue, and predict how to better shape and influence market demand. All this, as the complexity of mapping and modeling the marketing mix continues to multiply and new digital channels present opportunities for more targeted, timely and relevant interactions with customers.
Transformation of the processes, strategies and platforms that enable marketing performance is top of mind for senior marketers as they look for more efficient and measurable ways to engage audiences and leverage digital media channels. In fact, according to the CMO Council’s Marketing Outlook study in 2011 (which includes perspectives from over 700 global marketers), embracing new marketing execution systems, sales and channel optimization strategies, and data-driven analytics models are big priorities.