REPORT

SELECTED CONTENT FROM THE REPORT

Interviews

Interview

Ram Krishnan

Chief Customer Officer, PepsiCo Inc.

Global brands in the food and beverage industry reach local and global markets, and the taste profiles in different parts of regions and countries can vary greatly. These brands all adapt to accommodate their consumers, and depending on the consumer group, we ensure the brand messages transfer and r... More

Interview

Jennifer McCarthy

Former Vice President of Global Brand Design, Marketing & Operations, Starwood Hotels & Resorts Worldwide, Inc.

It is important, in McCarthy’s experience, for global brands to adapt, modify and localize their branded and creative content for different markets and geographies while maintaining the core brand essence globally. For each of its hotel brands, Starwood developed brand positioning, brand programmi... More

Interview

Peter McGinness

Chief Marketing and Brand Officer, Chobani

McGuinness stresses the need for global brands to think local, act local and communicate locally to ensure the brand is totally relevant and completely resonant with the consumer. He believes that taking the extra steps to reach the local community will offset costs due to the development of brand p... More

Report Media Coverage

Pro Z Translation News

Most marketers are unsatisfied with the way their teams are localizing branded content for different markets, yet fail to prioritize this need in their budgets, a new CMO Council report revealed. More

Slator

Most marketers are unsatisfied with the way their teams are localizing branded content for different markets, yet fail to prioritize this need in their budgets, a new CMO Council report revealed. More

Marketing Plan

According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not well at all” at localizing branded content for different markets. More

Pure Content

A CMO Council report finds, the majority of marketers are not satisfied with their ability to localise content and are generally failing to invest in strategies to tailor articles and videos for a global audience. More

Retail TouchPoints

Marketers are realizing the challenges around localization and adapting their strategies for different geographies. A new study by the CMO Council titled Adaptability in Branded Content Delivery revealed that two-thirds of marketers rate their organizations and agencies below satisfactory in their capacity to translate and adapt brand marketing content across the markets and channels they serve. More

MarketingLand

According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not well at all” at localizing branded content for different markets. At the same time, a wide margin of the marketers — 75 percent — are spending 10 percent or less of their budgets on localization needs. More

Ad News

Creative localisation is being severely hamstrung by multinational bureaucracy, a lack of trust and the inability to efficiently manage a fragmented web of agency partners, a global study of marketers has found.Read more at http://www.adnews.com.au/news/marketers-haemorrhaging-money-over-creative-by-committee-culture#67kzjOv4Cw2omtl1.99 More

MarTechToday

According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not well at all” at localizing branded content for different markets. At the same time, a wide margin of the marketers — 75 percent — are spending 10 percent or less of their budgets on localization needs. More

Destination CRM

Businesses are struggling to craft and deliver brand messages that meet the location- and market-specific expectations of their global customers, finds a recent report from the CMO Council and HH Global. According to the study, “The Age of the Adaptive Marketer,” less than a third of the 150 senior marketing professionals polled felt their organizations or agencies were doing a good job at spreading their campaigns to global audiences in a timely fashion.  More

Adformatie

It is not easy for marketers to adjust their content correctly and on time to all those different touchpoints. Many marketers make great efforts to make their content and creative process suitable for all different channels and different countries in which their products are sold. More

Agility PR

Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies. Facing a widening range of digital and physical channels that each require rapid adaptation in order to remain relevant to individual geographic, cultural, and customer audiences, too many organizations are failing to take the necessary steps to improve their capacity and agility, according to a new study by the CMO Council. More

HispanicAd

Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies. Facing a widening range of digital and physical channels that each require rapid adaptation in order to remain relevant to individual geographic, cultural and customer audiences, too many organizations are failing to take the necessary steps to improve their capacity and agility, according to a new study by the CMO Council. More

Marketing Directo

En un entorno marketero dominado cada vez más por la globalización, los marketeros tienen que sudar tinta (no les queda otra) para adaptar sus contenidos a diferentes medios y distintas localizaciones geográficas. Así lo concluye al menos un reciente informe de CMO Council. More

TopRank Marketing Blog

A study based on the survey results of more than 150 senior marketing executives polled during Q2 of 2017 reports many findings including, most important marketing mix component, adaptive marketing performance, global market requirements and solutions to gain a better understanding of markets. More

Sector Publishing Intelligence

Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies when it comes to trying to meet needs of local audiences. Facing a widening range of digital and physical channels that each require rapid adaptation in order to remain relevant to individual geographics. More

Radio + Television Business Report

CMOs struggling to meet needs of local audiences and geographies with adaptive marketing creative, says new CMO Council study. Our first thought here at RBR+TVBR was immediate: What the heck has radio and TV failed at in recent months to grab their attention, and their marketing budgets? More

Marketing Directo

A CMO Council report finds that inn a marketer environment increasingly dominated by globalization, marketers have to sweat ink (they have no other) to adapt their content to different media and different geographical locations. More

Drew’s Marketing Minute

According to a new study by the CMO Council, marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies when it comes to trying to meet needs of local audiences.  More

TopRank Marketing Blog

A study by the CMO Council reports many findings including, most important marketing mix component, adaptive marketing performance, global market requirements and solutions to gain a better understanding of markets.  More

Sector Publishing Intelligence

Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies when it comes to trying to meet needs of local audiences, according to a report from the CMO Council More

WARC

Many marketers are struggling to adapt their content for different media destinations and geographical locations, according to research from the CMO Council, the executive network. Based on a poll of 150 marketers – conducted with HH Global, a procurement and creative-production solutions provider – the CMO Council discovered that firms are finding it hard to localize content and tailor their output for individual media platforms. More

KOMarketing

New research suggests that as marketers managing global marketing programs continue to develop digital content, they are faced with a series of localization challenges. The “Adaptability in Branded Content Delivery” report from the CMO Council recently found that 39 percent of marketers are “not satisfied” with how they effectively adapt and modify their content for local markets. More

WARC

Many marketers are struggling to adapt their content for different media destinations and geographical locations, according to research from the CMO Council. More

KOMarketing

New research by the CMO Council suggests that as marketers managing global marketing programs continue to develop digital content, they are faced with a series of localization challenges. More

The Drum

Marketing leaders and agencies find it increasingly difficult to keep pace with growing demands to localize brand marketing content across the channels and geographies they serve. Despite the increased range of channels available to marketers, hitting the correct note when it comes to geographic, cultural and customer audiences is at some level beyond the capacity of in house marketing teams, according to a new study by the CMO Council developed in partnership with HH Global. More

CMO

Marketing leaders are increasingly struggling to adapt campaigns and creative activity to local market needs in a timely manner, a new CMO Council report has found. The latest report, entitled The Age of Adaptive Marketer, found two-thirds of marketers see their organisation and agency efforts to localise and adapt creative campaigns as below par, with only 33 per cent rating their in-house and agency teams as ‘advanced’ or ‘doing well’ in terms of timeliness and capacity to simultaneously support global and local execution. More

Marketing Dive

The CMO Council released its “The Age of the Adaptive Marketer” study in partnership with HH Global that found major challenges in localizing content, with a mere 33% of respondents reporting their companies were advanced or doing well in adapting brand content for different markets, partners and geographies, per a joint press release. Thirty-four percent of respondents said they were at least improving in this area. More

MarTech Series

Less Than One-Third of Marketers Believe Their Organizations and Agencies Do Well When It Comes to Creative and Timely Localization and Adaptation of Marketing Campaigns. Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies. Facing a widening range of digital and physical channels that each require rapid adaptation in order to remain relevant to individual geographic, cultural, and customer audiences, too many organizations are failing to take the necessary steps to improve their capacity and agility, according to a new study by the CMO Council. More

Mediavataar

Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies. Facing a widening range of digital and physical channels that each require rapid adaptation in order to remain relevant to individual geographic, cultural and customer audiences, too many organizations are failing to take the necessary steps to improve their capacity and agility, according to a new study by the CMO Council. More

The Drum

Despite the increased range of channels available to marketers, hitting the correct note when it comes to geographic, cultural and customer audiences is at some level beyond the capacity of in house marketing teams, according to a new study by the CMO Council.  More

CMO

Latest CMO Council report finds speed of execution and the rise of digital channels to be a significant barrier in how brands adapt marketing campaigns and creative to localisation needs. More

Marketing Dive

The CMO Council released a studty finding major challenges in localizing content, with a mere 33% of respondents reporting their companies were advanced or doing well in adapting brand content for different markets, partners and geographies More

Media Post

About 67% of the CMOs participating in the study released Tuesday rank digital advertising as the most important piece of their marketing mix, and another 67% rank website design and content as most important. The diversity required has become a challenge, making the management of agency and in-house partners much more complicated. More

AdNews

As the demands of a global market and global brand strategies increases, many marketers are struggling to keep pace and localise campaigns to stay relevant for their local market,  according to the latest report by CMO Council, the global network of CMOs. More

Marketing Interactive

Personalisation is all the rage for marketers and consumers nowadays. The proliferation of digital media today makes it even more important for marketers to personalise and localise their content so as to remain relevant and engaging among their target audience. In a recent study by CMO Council and HH Global, marketers and agencies find it increasingly tough to keep up with the growing demands to localise and adapt their creative strategies. More

Biz Report

While many brands believe they have a handle on local businesses - and customers - new data from the CMO Council indicates they do not. In fact, according to the new Adaptability in Branded Content Delivery report at least 66% of marketers are scoring 'below satisfactory' in their ability to adapt content across not only channels but the different markets which they serve. More

BizCommunity

The Chief Marketing Officer (CMO) Council has released a study, ‘Adaptability in Branded Content Delivery' that indicates that 33% of marketing leaders and agencies are struggling to keep pace with growing demands to localise and adapt their creative strategies. More

Media Post

About 67% of the CMOs participating in the study by the CMO Council rank digital advertising as the most important piece of their marketing mix, and another 67% rank website design and content as most important. More

AdNews

As the demands of a global market and global brand strategies increases, many marketers are struggling to keep pace and localise campaigns to stay relevant for their local market,  according to the latest report by CMO Council. More

Marketing Interactive

In a recent study by CMO Council, marketers and agencies find it increasingly tough to keep up with the growing demands to localise and adapt their creative strategies. More

Biz Report

While many brands believe they have a handle on local businesses - and customers - new data from the CMO Council indicates they do not. More

BizCommunity

The Chief Marketing Officer (CMO) Council has released a study, ‘Adaptability in Branded Content Delivery' that indicates that 33% of marketing leaders and agencies are struggling to keep pace with growing demands to localise and adapt their creative strategies. More

Drew’s Marketing Minute

Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies when it comes to trying to meet needs of local audiences. Facing a widening range of digital and physical channels that each require rapid adaptation in order to remain relevant to individual geographic, cultural, and customer audiences, too many organizations are failing to take the necessary steps to improve their capacity and agility, according to a new study by the CMO Council. More

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