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Bridging the Gap for Comms and Marketing

Building Cohesion in the Age of Customer Disruption

Digital media now singularly impacts buying decisions and how consumers feel about brands, only amplifying the importance of consistent messaging across media channels and especially with earned media. Yet too many brands are dissatisfied with their earned media performance due largely to problems arising from misalignment between marketing and comms.

Brand leaders need to know how to spot marketing-comms alignment problems, leverage technologies and solutions to help drive cohesion, and create consistent messaging across media channels.

This report, produced in partnership with Cision, is based on a CMO Council survey of 150 brand leaders across marketing and communications and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified Trust, Center for Creative Leadership, R&R Partners and InnerWorkings.

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Report Media Coverage

SEP 22, 2020

THE RELATIONSHIPS BETWEEN THE COMMUNICATION AND MARKETING TEAMS OF COMPANIES

espaciodircom

New research, developed by the CMO Council and titled Bridging the Marketing and Communications Gap: Fostering Cohesion in the Age of Customer Interruption , looks at best practices and technologies to overcome the challenges facing communication and marketing teams. of the companies, in order to detail the disconnection between them in relation to strategic activities. The study was based on a series of interviews with the brand managers of a good number of companies, which addressed, among other issues, how COVID-19 has increased the importance of taking care of the communication of brands, with the aim of reaching consistent messages to customers. More

SEP 18, 2020

CMO COUNCIL REPORT: ALIGNING MARKETING AND COMMUNICATIONS TEAMS DURING THE PANDEMIC

Chief Marketer

A recent CMO Council study looks at ways in which brand leaders are unifying the two departments during these tumultuous times. The report shows that in some ways marketing and communications teams have different priorities and goals, but 81 percent of 150 brand leaders surveyed said that earned media efforts have become more important during the pandemic, underscoring the need for the groups to properly align messaging and create a consistent customer experience. More

SEP 17, 2020

NEW REPORT SHOWS BRAND LEADERS FACE BIG CHALLENGES ALIGNING MARKETING AND COMMS TEAMS

BIZcommunity

The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings. More

SEP 17, 2020

THE DISCONNECT BETWEEN MARKETING AND PR

marketingdirecto

Marketing and public relations (PR) teams within companies should soon be perfectly aligned, while the tasks carried out by both parties are pregnant with concomitant points that must necessarily be exploited to build the foundations of synergies. However , it seems that the (absolutely vital) understanding between marketing and public relations actually leaves a lot to be desired. This is clear from at least one recent CMO Council study in which 150 brand leaders took more part.   More

SEP 17, 2020

CMO COUNCIL: 81% OF BRANDS SEE INCREASE IN EARNED MEDIA, 1 IN 5 DISSATISFIED WITH COMPANY PERFORMANCE

MediaPost

The CMO Council report -- Bridging the Gap for Comms & Marketing, produced in partnership with Cision -- analyzes best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and communications teams. More

SEP 16, 2020

NEW REPORT FINDS THAT BRAND LEADERS ARE SEEKING MORE MEDIA COHESION

Cision PR Newswire

Today, the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings. More

SEP 16, 2020

SURVEY: MARKETING AND PR ALIGNMENT A MUST FOR SUCCESS

CMO From IDG

Brand leaders are looking for better integration between public relations and marketing as COVID-19 has increased the importance of delivering cohesive messaging, according to the CMO Council’s latest report. The Bridging the Gap for Comms & Marketing report, produced in partnership with Cision, investigates the best practices and technologies CMOs need to overcome the challenges of aligning marketing and communications teams. More

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