NOV 11, 2020
Marketing Tech News
Here, you can see the importance of staying close to home, of getting the basics right, but doing so in a way that embraces the new normal. It is all about finding order in the chaos. Yes, there may be some cracks which appear as new models are forged; a report from the CMO Council last month explored the strained relationship between marketing and comms, while Infosys recently posited the importance of CMO and CIO alignment. More
OCT 14, 2020
Marketing Tech News
The Covid-19 pandemic may have forced a change in some respects, but a new report from the CMO Council makes it clear: marketing and comms are still too adversarial, and more media cohesion is needed.
In its report ‘Bridging the Gap for Comms and Marketing’, the council, alongside Cision, surveyed more than 150 brand leaders, as well as conducting interviews with executives from Schneider Electric, IBM, Nokia, and more. More
OCT 6, 2020
MarketingProfs
When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned.
However, more than half of marketing and comms leaders say there isn't strong alignment on their company's earned-media efforts.
That disconnect begins with priorities: Comms leaders say earned media requires the fewest resources, whereas Marketing leaders say owed media requires the fewest resources.
How can that gap be bridged? More
SEP 30, 2020
Demand Gen Report
Eighty-one percent of business leaders agree that the change in our business environment due to social unrest and the fallout from COVID-19 has led to the rise of importance in earned media, according to a new report from the CMO Council in collaboration with earned media company Cision. This change has prompted a need for greater alignment across marketing and communications teams for greater brand consistency to effectively build loyalty and rapport with customers. More
SEP 22, 2020
espaciodircom
New research, developed by the CMO Council and titled Bridging the Marketing and Communications Gap: Fostering Cohesion in the Age of Customer Interruption , looks at best practices and technologies to overcome the challenges facing communication and marketing teams. of the companies, in order to detail the disconnection between them in relation to strategic activities.
The study was based on a series of interviews with the brand managers of a good number of companies, which addressed, among other issues, how COVID-19 has increased the importance of taking care of the communication of brands, with the aim of reaching consistent messages to customers. More
SEP 21, 2020
Brand News
A study by the CMO Council highlights the problems that occur without proper alignment between the marketing and communication functions More
SEP 18, 2020
Chief Marketer
A recent CMO Council study looks at ways in which brand leaders are unifying the two departments during these tumultuous times. The report shows that in some ways marketing and communications teams have different priorities and goals, but 81 percent of 150 brand leaders surveyed said that earned media efforts have become more important during the pandemic, underscoring the need for the groups to properly align messaging and create a consistent customer experience. More
SEP 18, 2020
comunicacion & marketing
New research, produced by the CMO Council in partnership with Cision , details best practices and technologies for overcoming the challenges that chief brand officers (CBOs) face when aligning marketing and communication teams .
The report entitled " Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption" reveals that the gap in communication and marketing: fostering cohesion in the age of customer interruption, in Spanish. the disconnect in strategic media activities, ROI, and earned media returns arising from lack of understanding between marketing and communication teams. More
SEP 17, 2020
BIZcommunity
The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings. More
SEP 17, 2020
marketingdirecto
Marketing and public relations (PR) teams within companies should soon be perfectly aligned, while the tasks carried out by both parties are pregnant with concomitant points that must necessarily be exploited to build the foundations of synergies.
However , it seems that the (absolutely vital) understanding between marketing and public relations actually leaves a lot to be desired. This is clear from at least one recent CMO Council study in which 150 brand leaders took more part.
More
SEP 17, 2020
MediaPost
The CMO Council report -- Bridging the Gap for Comms & Marketing, produced in partnership with Cision -- analyzes best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and communications teams. More
SEP 17, 2020
Modern Marketing Today
A recent report from the CMO Council explores how content is empowering marketers during our current turbulent times. However, the report also cautions marketers to be mindful of inauthenticity and tone deafness to avoid backlash from their audience, particularly on social media. More
SEP 17, 2020
Hispanic Ad
The Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings. Download the full report. More
SEP 17, 2020
McLellan Marketing Group
Today, the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report – Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings. More
SEP 16, 2020
Cision PR Newswire
Today, the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings. More
SEP 16, 2020
CMO From IDG
Brand leaders are looking for better integration between public relations and marketing as COVID-19 has increased the importance of delivering cohesive messaging, according to the CMO Council’s latest report.
The Bridging the Gap for Comms & Marketing report, produced in partnership with Cision, investigates the best practices and technologies CMOs need to overcome the challenges of aligning marketing and communications teams. More
SEP 16, 2020
Media Update
The Chief Marketing Officer (CMO) Council, produced in partnership with Cision, has published a new report titled, Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. New CMO Council research provides insight on creating more effective integration between public relations and marketing. More
SEP 16, 2020
The Drum
Hard evidence of serious alignment issues has been unearthed in a new Chief Marketing Officer (CMO) Council report, which lays bare the disconnect in strategic media activities, return on investment and the performance of earned media arising from a lack of understanding between marketing and comms teams. More
SEP 16, 2020
Yahoo Finance
the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings More
SEP 16, 2020
The Globe and Mail
the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption . The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings More
SEP 16, 2020
International Business Times
the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings. More
SEP 16, 2020
News Blaze
the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings. More
SEP 16, 2020
State of Digital Publishing
the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings. More
SEP 16, 2020
Ask
the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings. More
SEP 16, 2020
Virtual Strategy Magazine
the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report – Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings. More
SEP 16, 2020
Latin Biz Today
he Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams. The insights are based on a survey of over 150 brand leaders and nearly a dozen in-depth interviews with executives from companies including IBM, Nokia, Schneider Electric, Lamps Plus, Certified First, Center for Creative Leadership, R&R Partners and InnerWorkings. More
