Exploring Technology Content Usage and Its Influence on IT Buying
By 2005, just as consumers were flocking to the Internet to research vacation destinations or new cars, buyers of B2B technology had also turned to the Web to research IT products, services and solutions. In fact, the majority of technology buyers were using the Internet as their primary resource for purchasing decisions. The Define What’s Valued Online explores online technology content usage and its influence on IT buying and provides insight in to just how useful, compelling and persuasive the wealth of online technology content is to those who access it.
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