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Report Media Coverage

News Chastin

In a recent report from the CMO Council, produced in partnership with Teradata, 91% of marketers said senior management and board members expected marketers to drive measurable growth, with one in three saying that their business leaders believed was the primary mandate of marketers today. More

ClickZ

In a recent CMO Council report, produced in partnership with Teradata, 91% of marketers said that there was an expectation by senior management and board members that marketers drive measurable growth, with one in three saying that their business leaders felt it was the primary mandate of marketers today. More

Market Screener

The challenge is very few marketers feel they have the tools to make these kinds of experiences happen. Only 3% believe their organizations are exceptionally effective in turning data insights into actions, according to a recent CMO Council survey. More

Market World

In a CMO Council global marketer survey, 91% of marketers said that there was an expectation by senior management and board members that marketers drive measurable growth, with one in three saying that their business leaders felt that driving measurable growth was the primary mandate of marketers today. More

Business2Community

As the owners of CX strategies, marketers recognized the need to use data-driven insights that deliver measurable outcomes. However, getting this data in order often proved challenging. The CMO Council asked marketers to rate their organization’s overall access to customer data that is relevant to their function. According to the research, less than one in five felt relevant data was highly accessible, with 36% saying it was fairly accessible but lacked real-time capabilities and often required manual processes. Another 32% said data insights were hit or miss, with access varying wildly across functions and with little reliability to access. More

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