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A new report conducted by the CMO Council and Sendwithus has shone a light on the deficiencies under which many marketers still labour when attempting to maximise their revenues, with 77% admitting that they weren’t fully realising the revenue potential of customers (a further 10% weren’t even sure how to answer). This compares badly to the 76% who admitted the same deficiency in a similar poll 10 years ago leading the CMO Council to declare the industry to be mired in a ‘decade-long rut’. More

MediaPost

No wonder chief marketing officers have such stressful lives. Over three-fourths of all brands are failing to realize the full revenue potential of their existing customers, and little more than a tenth are succeeding at it, according to Gaining Traction With Every Digital interaction, a paper by the CMO Council and Sendwithus. Of the executives polled, for example, 36% believe transactional emails are an opportunity to reinforce relationships. But 30% deploy them only to affirm choices, not to further relationships. And 12% are struggling to align the teams that work on them. More

Media Avataar

Joint Study by the CMO Council and Sendwithus Reveals Marketers Are Spending More Time in Meetings About Collaboration Than Growing Relationships With Customers Looking to More Deeply Engage With Brands. Despite a mandate to drive growth, chief marketers are still stuck in a decade-long rut that has yet to see them fully optimize the lifetime value of existing customers. In 2008, when asked if brands were fully realizing the revenue potential of customers, 76 percent said no. Ten years later, 77 percent of respondents to the same question in a new Chief Marketing Officer (CMO) Council audit still say no, and 10 percent say they are not even sure. More

Marketing Industry News

A new report conducted by the CMO Council and Sendwithus has shone a light on the deficiencies under which many marketers still labour when attempting to maximise their revenues, with 77% admitting that they weren’t fully realising the revenue potential of customers (a further 10% weren’t even sure how to answer). This compares badly to the 76% who admitted the same deficiency in a similar poll 10 years ago leading the CMO Council to declare the industry to be mired in a ‘decade-long rut’. More

Fierce Retail

A joint study by the CMO Council and Sendwithus reveals that marketers are still struggling to connect consumers with brands as three-quarters of CMOs do not believe they are fully realizing the revenue potential of their brands. However, his is not a new problem, as marketers have been looking to connect consumers to the brand for more than a decade. In 2008, 76% of CMOs said they were not fully realizing the revenue potential of customers, and in this year's report, 77% of CMOs had the same response to the question. According to the report, just 36% of respondents are leveraging transactional emails as an opportunity to build a relationship. The 30% of CMOs that said they are engaging through triggered emails said the relationship is to acknowledge a past transaction, yet 94% of respondents believe communications is critical to a good customer experience.  More

Hospitality Net

Despite a mandate to drive growth, chief marketers are still stuck in a decade-long rut that has yet to see them fully optimize the lifetime value of existing customers. In 2008, when asked if brands were fully realizing the revenue potential of customers, 76 percent said no. Ten years later, 77 percent of respondents to the same question in a new Chief Marketing Officer (CMO) Council audit still say no, and 10 percent say they are not even sure. More

The Drum

A new report conducted by the CMO Council and Sendwithus has shone a light on the deficiencies under which many marketers still labour when attempting to maximise their revenues, with 77% admitting that they weren’t fully realising the revenue potential of customers (a further 10% weren’t even sure how to answer). This compares badly to the 76% who admitted the same deficiency in a similar poll 10 years ago leading the CMO Council to declare the industry to be mired in a ‘decade-long rut’. A mere 36% of respondents leverage transactional emails in this way while 30% engage through triggered emails only to acknowledge a past transaction, not to foster a more meaningful relationship with the customer. More

Media Update

A joint study by the CMO Council and Sendwithus reveals marketers are spending more time in meetings about collaboration than growing relationships with customers looking to engage more deeply with brands. The new report, titled Gaining Traction With Every Digital Interaction, reveals that collaboration around the channels of choice for the customer is critical to turning an automated touchpoint into a revenue-producing opportunity. Despite a mandate to drive growth, chief marketers are still stuck in a decade-long rut that has yet to see them fully optimise the lifetime value of existing customers. In 2008, when asked if brands were fully realising the revenue potential of customers, 76% said no. Ten years later, 77% of respondents still say no, and 10% say they are not even sure. More

Campaign

That is according to a new Chief Marketing Officer Council audit, which surveyed 179 senior marketing leaders, 43% of which represented organisations with revenues of at least $500m (£369m). Only 13% of respondents said they were realising the revenue potential of existing consumers, while 10% were not sure. When the CMO Council asked the same question in 2008, 76% of respondents said they were not realising the revenue potential of consumers. The Council’s report, Gaining traction with every digital interaction, revealed a significant touchpoints in which many brands seem to be missing out: transactional emails. Just over a third (34%) of respondents said these were not being used to build relationships and drive revenue because they are created outside of marketing. More

[A] List Daily

After a decade, marketers still have a difficult time funneling customer engagement into revenue, the CMO Council and Sendwithus reported Tuesday. In 2008, the CMO Council asked brands if they were fully realizing the revenue potential of customers, to which 76 percent said no. The question was posed again in a March study but 77 percent of marketers still said no and 10 percent say they are not even sure. The new report, Gaining Traction With Every Digital Interaction, found that marketers aren’t confident in using digital communication to drive revenue. In fact, only 47 percent feel they are only “doing okay” in their digital communication efforts. More

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