REPORT

The global interactive entertainment market has shifted in a profound way. There are 3.6 billion gamers, including over 2 billion mobile gamers, in the world today. Should your brand be getting into the game to score in this massive market?

The global online gaming market is projected to grow from $225 billion this year to $424 billion by 2032, according to Boston Consulting Group. Gamification is expected to hit $172 billion by 2030. Worldwide revenue generated from Esports alone is predicted to reach $1.86 billion this year. Ad revenue can bring PC and console games $2 billion to $3 billion in incremental growth by 2028.

The evolving global gaming ecosystem is ripe for marketers to reach untapped markets and engage new audiences. Brand marketers can connect with gamers through published content, embedded advertising, hosted games, sponsorship, licensing and merchandising, etc. Gamification can be a vehicle for customer education, sales force motivation, and employee incentivization.

The CMO Council has crafted a strategic brief on this massive yet overlooked opportunity. The brief provides plenty of stats and facts on everything from gamer demographics to big gaming markets, such as China, Latin America, Middle East and Africa.

The strategic brief covers recommendations for capitalizing on this opportunity:

• Embrace AI and automation for efficiency
• Develop a subscription strategy
• Take a nuanced approach to price increases
• Explore advertising options
• Go direct-to-consumer
• Monetize emerging markets
• Focus on untapped demographics

Download “The Modern Online Gaming Phenomenon Fuels Digital Marketing Fervor.”