Matchmaking Comes to Marketing: Social Media Insights Find the Right Fit Among Brands, Audience Types, and Channels
Social media has become one of the biggest, most dynamic parts of marketing. Brands across every vertical are scrambling to make up ground and develop and implement digital marketing strategies. While some brands scored huge early wins and established themselves as digital leaders, most marketers are still searching for how social channels can work for their companies and how they fit with the rest of their media and marketing mix. Still, social media is largely misunderstood, with brands and organizations not yet fully tapping into the wealth of insight, knowledge, and engagement the new channel can provide. This white paper outlines some of the keys to integrating social media into marketing strategies, the challenges it can present, and how to overcome them to enhance your brand in the social space.
HOW TO ACCESS FULL REPORT
If you are a registered CMO Council member, upgrade to a Premium Membership. Not only will you gain access to this report, you will also gain access to over 300 full data reports and studies. Premium membership delivers access to all reports, the CMO Council Insight Center and the private mentorship community, CMO+.
If membership is not the right fit, a library subscription provides access to the reports and content you value. As a subscriber, you will gain unlimited access to all CMO Council content, including over 300 reports, executive summaries and white papers as well as unlimited access to thousands of data points and articles in the curated Insight Center.