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MarTech Series

According to the new CMO Council report, entitled “Turn Up The Volume: Rethinking Where and How Customer Voice Enhances Experience,” marketing leaders across Europe believe current listening initiatives are only “fairly good.” They believe brands have perfected listening through corporate owned and operated channels but still struggle to source customer insight across largely unstructured digital domains including social media. More

Exhibitor Online

Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these “self expression channels” to listen more effectively to the voice of the customer.  More

MarketingWeek

This is why it is striking that many marketers in Europe do not use these platforms to listen to the "voice" of their audience. About 40% of European marketers who participated in a new, pan-European survey published today by the CMO Council, admits that it fails to collect timely information directly from social media. The study, conducted in collaboration with SAP Customer Experience and Hootsuite, revealed that 39% of participants are also unable to "translate" social media content into wider information about intercultural behaviors, needs, preferences or intentions. More

MediAvataar

According to the new CMO Council report, entitled “Turn Up The Volume: Rethinking Where and How Customer Voice Enhances Experience,” marketing leaders across Europe believe current listening initiatives are only “fairly good.” They believe brands have perfected listening through corporate owned and operated channels but still struggle to source customer insight across largely unstructured digital domains including social media. More