Yes, Bad Adjacencies Hurt Brands
Jun 14, 2017 - Publishers Daily
37% of consumers say ads placed next to offensive content impact brand perception
Jun 14, 2017 - Marketing Land
Marketers need to steer brands towards more trusted media platforms to prevent consumer backlash
Jun 14, 2017 - The Drum
37% of consumers say ads placed next to offensive content impact brand perception
Jun 14, 2017 - Kathy Register Marketing Advertising Blog
Half of Consumers Defect From Brands Whose Ads Appear Near Offensive Content
Jun 14, 2017 - HispanicAd
New CMO Council Report: CMOs Struggling to Meet Needs of Local Audiences
Jun 14, 2017 - Drew’s Marketing Minute
Digital Last for Trust
Jun 14, 2017 - Teamspirit
Digital is the least trusted media channel among consumers, says new survey
Jun 13, 2017 - MarketingWeek
Brand Love Means Nothing When Ads Run Next To Offensive Content, CMO Council Says
Jun 13, 2017 - MediaPost
Consumers prepared to abandon brands appearing alongside objectionable content
Jun 13, 2017 - Bizcommunity
Offensive content could kill brands
Jun 13, 2017 - Biz Report
Almost Half of Consumers Will Abandon Brands They Love if Their Ads Run Alongside Objectionable Online Content
Jun 13, 2017 - Hospitality Technology
Consumers pay attention to where your ads live and who their neighbors are!
Jun 13, 2017 - Drew’s Marketing Blog
How Brands Annoy Fans
Jun 4, 2017 - Synergist