Accela Communications, CMO Council, MITX and BIMA Produce Webcast to Help Marketers Improve Customer Engagement Online

Forrester Analyst Leads Discussion on How to Present Content to Consumers, Along with Best Practices and Tactics for Using Rich Media.

JULY 12, 2006 - SOUTHBOROUGH, MA – The CMO Council, Accela Communications Inc, and Massachusetts Innovation & Technology Exchange (MITX), in conjunction with its online marketing arm, Boston Interactive Media Association (BIMA), today announced the release of “Digital Lobby: Improving Customer Engagement Online.” The on-demand Webcast was developed by the coalition to help marketers respond to one of the biggest challenges they face today: a distinct change in how consumers interact with and control marketing messages.

Peter Kim, senior analyst at Forrester Research,leads a discussion with two veteran marketers as they discuss their strategies for delivering content that is memorable and appealing. They focus on how to present content at each stage of online engagement, along with the best practices and tactics for using rich media. The experts outline how Internet technologies, such as rich media complete with interactive sight and sound, address these issues and offer a unique opportunity for audiences to customize their experience on their time.

Additional topics addressed in this on-demand Webcast include:

  • Ensuring a positive brand experience online

  • Using your website for lead generation

  • Stopping customers from ignoring you; dealing with blockers

  • Developing a customer-centric approach

  • Tracking and analyzing your rich media efforts

  • Setting internal customer activity goals

  • Creating loyal brand advocates

To watch “Digital Lobby: Improving Customer Engagement Online,” please visit:

About Accela Communications

Accela Communications is a B-to-B marketing services firm that provides a collection of tools and services to produce, deliver and manage on-demand rich media communications. They generate actionable results for clients and partners using on-demand rich media, web response management tools, and through a network of information technology web sites. For more information, please visit

About the CMO Council

The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. More than 2,000 top marketing executives are represented on the CMO Council, accounting for well over $50 billion in aggregated annual revenues. Visit the CMO Council website to find out about the initiatives geared to address executive marketers' challenges at


Established in 1996, MITX—the Massachusetts Innovation & Technology Exchange (MITX: “my-techs”) is the region’s premier association for people who create business advantage through the innovative application of technology and services. MITX’s core focus for its programs and events is at the intersection of technology, marketing and digital media. BIMA is the online marketing industry group within the MITX organization committed specifically to the advancement of interactive advertising and marketing.

Reaching more than 6,000 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make profitable business connections, obtain competitive intelligence, and exchange innovative leadership, management and technical concepts. MITX is headquartered in Cambridge. For more information please go to or