CMO Summit Keynote by Feld Entertainment Exec Profiles One of America's Most Enduring Brands; 300 Top Marketers Gather for Networking and Knowledge Exchange
PALO ALTO, Calif. (August 8, 2006) — Julie Robertson, senior vice president of Feld Entertainment—home to venerable brands Ringling Bros. and Barnum & Bailey Circus, Disney on Ice and Disney Live—will deliver a keynote address at CMO Council Summit, set for October 4-5 in San Francisco.
The CMO Summit, sponsored by AT&T, CMP and Symantec, is the premier networking and thought leadership event for the CMO Council, an organization of some 2,500 senior marketing decision makers worldwide. Members across both the BtoB and BtoC market sectors control more than $60 billion in combined annual marketing expenditures.
An annual family tradition for 136 years—and the only show to run in three consecutive centuries—Ringling Bros. and Barnum & Bailey Circus is experienced by more than 10 million people in 90 North American cities each year. Tapping into the CMO Council Summit’s theme, “The Power of Engagement. Gaining Customer Intimacy, Insight & Inspiration,” Robertson will reveal her successful efforts in aggressively re-branding Ringling Bros., shifting consumer perceptions from a traditional and nostalgic circus to a pre-eminent and contemporary family entertainment experience. These efforts have resulted in a revitalized brand and increased revenue.
Robertson is also charged with enhancing the value of Feld Entertainment’s two other core brands, Disney on Ice and Disney Live. Since 1981, Disney On Ice has performed in 45 countries and on six continents, and there are currently seven touring units. Disney Live, a new stage show featuring popular Disney characters, interactive story-telling, elaborate stage sets, props and costumes, will visit 32 U.S. cities in 2006, giving some 320 performances.
A versatile marketing executive with more than 20 years of product marketing, advertising and sales experience, Robertson’s vision has led to implementing a fully integrated marketing plan that optimizes advertising, public relations, promotions and media. Also recognizing the importance of building customer loyalty, Robertson created a Relationship Marketing and Consumer Research department that has enjoyed double-digit revenue growth.
Prior to her tenure with Feld Entertainment, Robertson was instrumental as a senior executive in the brand marketing of several major companies including Burger King, Dr Pepper/7UP, MasterCard International, Coca-Cola and Turner Broadcasting. She holds a Bachelor of Business Administration in Marketing and Advertising.
“A uniquely American institution that has endured across three centuries, Ringling Bros. offers a compelling case study of brand revitalization,” said Jan Soderstrom, chairman of the CMO Council Advisory Board. “We’re excited to have Julie Robertson discuss not only her re-branding efforts, but her customer touch point strategies with our audience of top-level marketing executives.”
In addition to Robertson’s keynote, highly interactive panel discussions on such topics as customer equity, building new channels of customer engagement, achieving high customer return, and more will be presented by a number of chief marketing executives from name-brand companies, including AT&T, Best Buy, CompUSA, H&R Block, Myspace.com, National Hockey League and the U.S. Postal Service.
For more information on the CMO Council Summit or to register, please go to www.cmosummit.org. Summit attendees need to join the CMO Council first in order to attend this special event, and can nominate themselves at http://www.cmocouncil.org/nominations.html. There are no membership dues to join the Council; however applicants must hold a senior marketing position to meet eligibility requirements.
About the CMO Council
The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. More than 2,500 top marketing executives are represented on the CMO Council, accounting for well over $500 billion in aggregated annual revenues. Visit the CMO Council website to find out about the initiatives geared to address executive marketers’ challenges at www.cmocouncil.org.