Knight to spearhead regional activities to expand CMO Council presence in Latin America
PALO ALTO, Calif. (March 24, 2011) – The CMO Council has named business leader Ray Knight as Chairman of the CMO Council's Latin America Advisory Board. Knight’s background includes serving as Chief Marketing Officer or equivalent for a variety of private and publicly held regional, national and international corporations.
Knight founded and has operated several companies: Knight International Inc., an international marketing consulting company, KnightWorks, Inc., an international business consulting company, and The RaynMakers, an outsourced sales management/ business development agency. The RaynMakers, the first and only for-profit, WomenCertified business development agency in the United States, specializes in collaborating with women-owned companies and women executives to help them sell their products and services more efficiently, effectively, appropriately with greater market penetration and far greater ROI.
In his new capacity as Chair, Knight will spearhead efforts approved by the CMO Council to increase communications amongst existing members in the region. Additionally, he will design and implement a strategy to expand membership within the region to generate thought leadership and best practices with South Florida-based Latin America corporate executives as well as other senior marketing executives in Mexico, Central and South America and the Caribbean basin. Knight, formerly the Chair/ Co-Chair for seven years of the South Florida chapter of the leading domestic senior marketing executives association MENG, is looking forward to leveraging his extensive network of contacts through a combination of both digital distribution channels and in person knowledge-share and thought leadership meetings for members and guest speakers.
The CMO Council Latin American Board (http://www.cmocouncil.org/la/advisory-board.php) includes leading marketer executives representing global brands. Among them are Cavo, Copa Airlines, UBS, National Commercial Bank of Jamaica, Hewlett Packard, UBS, Goodyear and Sao Paulo Tourism. The CMO Council is currently accepting nominations for the Latin America Advisory Board. If you have colleagues or contacts in Latin America who might qualify for board participation, please contact CMO Council Advisory Board Program Coordinator, Matt Martini at email@example.com.
About the CMO Council: The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 6,0000 members control more than $200 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 6,000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East, India and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Brand Management Institute, and the Forum to Advance the Mobile Experience (FAME). More information on the CMO Council is available at www.cmocouncil.org.