In an unprecedented show of force, hundreds of global brands are taking a united stand against Russia’s ruthless and bloody invasion of Ukraine. In solidarity, the CMO Council, whose membership includes some 16,000 global marketing leaders in 10,000 companies, is tracking this massive global brand protest.
“We’ve never felt more connected to our community of brand marketers who have been quick to make their positions known and put action behind their words,” said Donovan Neale-May, executive director of the CMO Council. “That’s why we’ve created our list of “Brands Bucking Russia” that will be updated daily, as long as this crisis continues.”
View the list of “Brands Taking a Stand” here: https://cmocouncil.org/thought-leadership/infographics/list-of-brands-taking-a-stand-unified-support-for-ukraine
The list will be continually updated as new organizations take action. If your company is withdrawing from Russia, add your brand to the list by contacting Tom Kanishege (firstname.lastname@example.org).
The CMO Council has also posted an editorial written by Neale-May in support of the rapid response of global brands taking a stand against Russia as well as the possible ramifications for brands that choose not to take action. Those interested can read the post here: https://cmocouncil.org/expert-views/cmo-blog/brands-bucking-russia
About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council’s 16,000+ members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 65,000 global marketing and sales executives in over 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council’s strategic interest groups include the Customer Experience Board, Digital Marketing Performance Center, Brand Inspiration Center, Marketing Supply Chain Institute, GeoBranding Center, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). To learn more, visit https://www.cmocouncil.org.
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