Los Angeles, CA (Marketwire, July 26, 2007) –The Chief Marketing Officer (CMO) Council and its founder, GlobalFluency, Inc., today announced that they have selected Marketwire as their official newswire service. Marketwire will distribute all news releases associated with the two organizations and their services. GlobalFluency, a worldwide marketing and communication services firm, operates the CMO Council, a non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers. The partnership underscores the value of Marketwire's industry-leading tools for news distribution and communications workflow.
With Marketwire as their newswire partner, the CMO Council, the BPM Forum, an organization focused on the understanding of business performance management techniques, technologies, and processes in global enterprises, as well as GlobalFluency and its global clients, will benefit from:
"We chose to partner with Marketwire to enhance our news distribution needs, while meeting the needs of today's marketers," said Liz Miller, vice president, programs & operations, CMO Council. "As an organization of marketing executives, our mission is to stay ahead of industry trends. By partnering with Marketwire, we have a significant opportunity to leverage the latest new media tools and align with the interactive and user-centric nature of communications."
Additionally, through Marketwire's Easy PR hosted press room solution, journalists covering CMO Council news and programs will have access to information in a single, easy-to-use, custom online press room. CMO Council member companies and GlobalFluency clients also will have access to exclusive offers when distributing their news through Marketwire.
"It is a mark of distinction to partner with a respected organization like the CMO Council -- one with such influence in our own industry and on such a global scale," said Paolina Milana, vice president, marketing, Marketwire. "We look forward to providing the CMO Council with distribution and new media tools to enhance the reach of their news and marketing studies."
About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. The CMO Council's 3,000 members control more than $70 billion in aggregated annual marketing expenditures. Companies represented on the CMO Council have combined annual revenue of over $600 billion. Visit the CMO Council web site to find out about the initiatives geared to address executive marketers' challenges at www.cmocouncil.org.
The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR, and MarCom professionals seeking premier distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation, and simplicity.
Marketwire delivers its clients' news to the world's media and financial communities. With a reputation for technological leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Operating 12 offices worldwide, Marketwire distributes the majority of press releases issued by publicly traded companies in Canada. For more information, visit us at www.marketwire.com.