Complimentary Online Event Tackles the Vulnerabilities, Realities and Strategies For Ensuring Brand Integrity and Call Center Security
Palo Alto, CA (June 1, 2007) -- With an estimated 100,000 call centers employing nearly 7.5 million workers handling an average of 1,708,379 calls per center per year, the opportunity for information leakage and data corruption is staggering. For many companies, the call center is the first direct touch point to the consumer, and often an opportunity to access a consumer’s personal information. The Chief Marketing Officer (CMO) Council will be addressing the risks and vulnerabilities within the call center and the ramifications of breeches on brand integrity in a one-hour, interactive webcast being held on June 7, 2007, at 2:00 PM et / 11:00 AM pt.
A brand-name line up of call center, privacy and marketing executives have been assembled to lead a discussion about how the call center eco-system can implement best practices and safeguards across the call center organization. Among those scheduled to speak:
* Jennifer Harkins Garone — Senior Manager, Privacy & Security, GE Money — who oversees short and long term strategic direction for Privacy and Security at GE Money, also known as GE Financial Services. GE Money is the personal finance provider of choice for over 130 million people worldwide.
* Russ Reynolds — VP, Customer Support, Xerox Services — is responsible for the Xerox Services Customer Contact Operation for North America. He brings over 17 years of experience in the call center and customer contact space and will share the Xerox best practices to ensure data security and protection.
* Cathy Bump — Senior Privacy Compliance Counsel, Expedia, Inc — who oversees compliance with privacy and data security-related laws and is responsible for Expedia’s implementation and maintenance of best practices in connection with privacy, works closely with Expedia’s Information Security Team to implement both internal and third party data safeguards.
* Alexandra Morehouse — Chief Marketing Officer, AAA of Northern California, Nevada and Utah — oversees all advertising, branding, media relations and customer relationship management for the AAA affiliate, which provides a wide array of insurance, travel, automotive and financial services to more than four million members.
The session will be moderated by Tom Aiello, Vice President of Worldwide Sales & Marketing for Envision Telephony, who has more than two decades of experience in the contact center industry in sales management, marketing and business development. Envision Telephony is a provider of software solutions that enable the contact center to turn customer interactions into a resource for enterprise growth. Their clients include Borders Group, ShopNBC, Colonial Health Life Insurance, Vision Service Plan, AOL France, Wachovia, KeyBank National Association, Cellular South, Petro-Canada, Philips Oral Healthcare, and Alaska Air Group to name a few.
Call Center Exposure: Limiting Leaks & Peeks
A Secure the Trust of Your Brand Online Event
June 7, 2007 • 2:00pm EDT / 11:00am PDT
Sponsored by Envision Telephony
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About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. The CMO Council's 3,000 members control more than $70 billion in aggregated annual marketing expenditures. Companies represented on the CMO Council have combined annual revenue of over $600 billion. Visit the CMO Council web site to find out about the initiatives geared to address executive marketers' challenges at www.cmocouncil.org.