Top Brands and Media Form Coalition to Generate Broad Public Awareness of Information Security Issues Via TV, Radio, Print, P-O-S and the Web
Washington, DC (Sept. 12, 2006) – The National Crime Prevention Council (NCPC) today announces a new “Take a Bite Out of Cyber Crime” public awareness campaign (www.bytecrime.org) funded by a coalition of private sector partners who are leaders in their respective industries. Featuring its popular McGruff the Crime Dog character, the campaign will help empower and rally millions of computer and digital device users in the battle against the continually growing plague of computer viruses, worms, spam, spyware, phishing, identity theft and online predators.
The campaign is a joint initiative of the NCPC, a leader in crime prevention since 1982, the Chief Marketing Officer (CMO) Council, a global organization of 2,500 senior marketers at leading corporations, and the Forum to Advance the Mobile Experience (FAME), a special interest group of the CMO Council.
The program is sponsored and supported by a private sector coalition of leading brand marketers and media companies including: Comcast (NASDAQ: CMCSA), CNET Network (NASDAQ: CNET), Intel (NASDAQ: INTC), McAfee (NYSE: MFE), USATODAY division of Gannett Co. (NYSE: GCI) and VeriSign (NASDAQ: VRSN). The coalition will soon welcome additional marketers to help educate families, children, and teachers, as well as small and medium-sized businesses about how to avoid falling victim to the many blended digital threats that exist today.
“Information security has gone beyond warding off annoying spam and hacker intrusions - it’s now about protecting our identities, and our finances, from thieves that exist specifically to commit cyber crime,” said NCPC President and CEO Alfonso E. Lenhardt. “We look forward to contributing our expertise and our prevention icon, McGruff, in the fight to protect adults and children from cyber crime.”
The problems are serious and widespread, according to recent studies and reports.
The McGruff Take a Bite Out of Cyber Crime campaign will:
“We’re excited about the impact and potential of this coalition campaign to bring McGruff to the cyber crime scenes of America,” said Donovan Neale-May, Executive Director of the CMO Council. “McGruff is a legendary character with enduring appeal and credibility. The media, sports franchise, education, crime prevention and private sector partners involved in this initiative have formidable reach and access to audiences at risk to having their digital lives compromised. As a result, we expect to put more bite into the fight against cyber crime in the months ahead.”
The initial group of sponsors touches every corner of the technology user community, drawing in software developers and hardware makers, plus broadcast, online, print media and an Internet service provider. Comcast is the nation’s largest Internet service provider, delivering broadband connections to over 10 million subscribers. Intel ships hundreds of millions of microprocessors every year and powers an estimated 80 percent of the world’s personal computers. McAfee digital security software protects 20 million computer users. VeriSign secures billions of transactions per year at over 500,000 web sites. And USA TODAY, CNET and Comcast are visited or connect with consumers over 584 million times each year.