News Coverage

Marketers still struggle with mastering the customer journey, which makes it difficult for many to understand where best to place their development spend.

A handful of advertisers have pulled their ads from Fox News in response to Sean Hannity's coverage of the Roy Moore sexual harassment saga.

The CMO Council’s recent report found that while most brands identify enhancing the product ownership experience as a key differentiator, there’s a significant gap in their efforts to take advantage of post-purchase revenue, profit and relationship-building opportunities.

A CMO Council study found that consumers want a smaller number of key channels—such as the company website, email, and a direct phone line—to be available and responsive.

Between Trump fever and advertisers finding their ads running against racist videos on YouTube, advertisers’ obsession with brand safety is at a peak these days.

According to a report by the CMO Council ,60% of consumers rate post-purchase experience as underwhelming.

A study done by the CMO Council and highlights two essential points related to customer effort. First, consumers are more than willing to abandon brand loyalty and try a new company if their needs are not sufficiently met. Second, it is important for brands to know their stuff and act quickly when interacting with loyal customers.

A study from The CMO Council found that providing better technical advice and assistance to customers is the number one way companies can improve the product ownership experience for users.

The post-purchase experience is mediocre at best for most consumers, and it’s a missed opportunity for your brand.

According to a report by the CMO Council, 68% of CEOs expect CMOs to act as primary growth/revenue drivers in their businesses.

The CMO Council’s recent report found that while most brands identify enhancing the product ownership experience as a key differentiator, there’s a significant gap in their efforts to take advantage of post-purchase revenue, profit and relationship-building opportunities.

A recent study released by the CMO Council indicates consumers are more than willing to abandon preferred brands and establishments if they feel frustrated or their needs are not met.

Research from the CMO Council demonstrated that for consumers, the most important attribute of a great customer experience was a fast response time to the customer’s needs and issues.

Creating a good after-sales experience has become a late option for many manufacturers of home appliances, power tools and consumer electronics, according to a recent CMO Council survey.

All too often, it seems that within the printing industry, we spend more time talking to each other than to customers. Ask yourself: How well do you truly understand your customers’ businesses, the issues they face every day, and how your services could help them meet their goals and objectives in truly unique ways? What services could you add to be able to do this even better?

According to the CMO Council, salespeople even spend an average of two days a week creating their own tools and messaging.

Creating a good postpurchase experience has become an afterthought for many makers of appliances, power tools and consumer electronics, according to recent CMO Council research. 

A report by the CMO Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector. 

New research from the CMO Council highlights the surprising effect aftermarket experience has on overall brand perception.

Research from the CMO Council notes that traditional voice of the customer and customer experience management programs fall short of expectations.