Sep 18, 2019 - MarketingDive
Sep 17, 2019 - KO Marketing
Sep 11, 2019 - Financial Technology Today
By: Thad Westhusing & Mark Lammers
CMO Council’s report, “The Customer in Context,” states that 47 percent of consumers will abandon a brand when not treated as a recognized customer.
Aug 28, 2019 - AiThority
Aug 28, 2019 - AI Thority
According to the CMO Council Study, three in four marketers say GDPR will increase transparency into customer data, which makes customers feel more at ease and builds trust.
Aug 27, 2019 - Business Wire
New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice
Aug 23, 2019 - MarTech Series
By: G. David Dodd
Last month, the CMO Council published the results of a study that sought to identify what communication channels consumers prefer to use when interacting with the companies they do business with.
Aug 22, 2019 - MyCustomer
By: Lisa Sheth
According to research from the CMO Council, only 14% of marketers feel that their company has achieved customer-centricity. Although challenging, truly operating with a customer focus is not impossible.
Aug 21, 2019 - Adobe Blog
By: Julie Jones
From the CMO Council and Pitney Bowes, Critical Channels of Choice nets out with this important revelation: Omni-channel IS the critical channel of choice.
Aug 21, 2019 - muse
By: Rakesh Soni
Eliminating data silos is a big concern for enterprises. In fact, a study by SAP Hybris and the CMO Council listed organizational silos as an obstacle to data utilization and customer insights.
Aug 15, 2019 - Security Boulevard
By: Paige Murphy
International brands need to go "glocal" and present better localised marketing efforts to win customers, according to a study by the international CMO Council and Worldwide Partners.
Aug 14, 2019 - AdNews
By: Peter Adams
Just 10% of global marketing leaders recently surveyed by the CMO Council reported feeling "exceedingly confident" in reaching customer engagement and revenue goals on this front.
Aug 13, 2019 - Marketing Dive
Unfortunately, strategic alliances often fail. Nearly half of the respondents to a 2014 study on strategic alliances by the CMO Council and Business Performance Innovation Network reported strategic alliance failure rates of 60% or more.
Aug 10, 2019 - Marsh