News Coverage

CMO Council’s report, “The Customer in Context,” states that 47 percent of consumers will abandon a brand when not treated as a recognized customer.

According to the CMO Council Study, three in four marketers say GDPR will increase transparency into customer data, which makes customers feel more at ease and builds trust.

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice

Last month, the CMO Council published the results of a study that sought to identify what communication channels consumers prefer to use when interacting with the companies they do business with.

According to research from the CMO Council, only 14% of marketers feel that their company has achieved customer-centricity. Although challenging, truly operating with a customer focus is not impossible.

From the CMO Council and Pitney Bowes, Critical Channels of Choice nets out with this important revelation: Omni-channel IS the critical channel of choice.  

Eliminating data silos is a big concern for enterprises. In fact, a study by SAP Hybris and the CMO Council listed organizational silos as an obstacle to data utilization and customer insights.  

International brands need to go "glocal" and present better localised marketing efforts to win customers, according to a study by the international CMO Council and Worldwide Partners.

Just 10% of global marketing leaders recently surveyed by the CMO Council reported feeling "exceedingly confident" in reaching customer engagement and revenue goals on this front.

Unfortunately, strategic alliances often fail. Nearly half of the respondents to a 2014 study on strategic alliances by the CMO Council and Business Performance Innovation Network reported strategic alliance failure rates of 60% or more.