News Coverage

The CMO Council, a network of more than 15,000 marketing executives from a range of global industries, has been dedicated to knowledge exchange, thought leadership, and relationship building for 15 years. The influential group helps members achieve success in a rapidly shifting environment through perks that help them learn, engage, and grow. With enhanced solutions, including new talent sourcing opportunities, on the way, the CMO Council is continually finding new ways to serve its growing membership community, according to Donovan Neale-May, Executive Director. 

The tools that are prized by the modern Chief Marketing Officer (CMO) continue to change as marketing becomes ever more technologically oriented. 

The Chief Marketing Officer (CMO) Council launched the Insight Center, a subscription service for marketers seeking real-time global knowledge and intelligence. The new service is available to CMO Council Premium Members as part of their enhanced membership. General access to the Insight Center is available for an annual subscription of $99  per year.

The Chief Marketing Officer (CMO) Council has set in motion a new subscription service for marketers seeking real-time global knowledge and intelligence in a portal. The Insight Center service is available to CMO Council Premium Members as part of their enhanced membership. Furthermore, the service houses over 1,100 individual marketing facts and statistics, 300+ of the latest senior executive appointments across marketing, a global calendar of industry events, experience and branding and hundreds of curated charts, and graphs and infographics from a range marketing research sources.

The Chief Marketing Officer (CMO) Council has announced the launch of the Insight Center (www.cmocouncil.org/insight-center), a new subscription service for marketers seeking real-time global knowledge and intelligence in an easy to navigate portal. The new service is available to CMO Council Premium Members as part of their enhanced membership. General access to the Insight Center is available for an annual subscription of $99 USD/year.

Innovating around the customer experience is one of the few ways that companies today can stay ahead of competitors and disruptive forces.

Marketers and Advertisers cannot afford to put consumer trust at risk in a world of increasing digital communications

According to new research – entitled “What’s Changing the Way You Travel Today” – undertaken by the CMO Council’s GeoBranding Center and AIG Travel, today’s diverse leisure travelers are smarter, more informed and better prepared than ever before. 

When planning their next journey, it’s still all about “me” as travelers are less likely to be influenced by the social crowd and more moved by their own special interests, safety and security, according to new research, entitled, “What’s Changing the Way You Travel Today,” conducted by the CMO Council in Q3 of 2018.

According to a new study from the CMO Council’s GeoBranding Center and AIG Travel, What’s Changing the Way You Travel Today?, today’s diverse leisure travelers are smarter, more informed and better prepared than ever before. Beliefs, values and interests are influencing where, how and why people travel. Technology and service innovations are making it easier and cheaper to discover, reach and enjoy travel destinations. While deals, specials and promotions are driving desire and action, visually enriched and personalized digital content channels are making travel experiencesmore alluring and exciting.

According to new research – entitled “What’s Changing the Way You Travel Today” – undertaken by the CMO Council’s GeoBranding Center and AIG Travel, today’s diverse leisure travelers are smarter, more informed and better prepared than ever before. Beliefs, values and interests are influencing where, how and why people travel. Technology and service innovations are making it easier and cheaper to discover, reach and enjoy travel destinations.  While deals, specials and promotions are driving desire and action, visually enriched and personalized digital content channels are making travel experiences more alluring and exciting.

Technology has reshaped the travel industry as travellers can almost purchase any travel product on the internet. In a recent study conducted CMO Council’s Geo Branding Centre and AIG Travel, plenty of travellers agreed that the internet and technology innovations have made travel better. Entitled “What’s Changing the Way You Travel Today”, the study revealed that nearly half of the respondents said the internet and device connectivity have made travel better. 

Companies have been trying to adopt customer centricity for nearly 20 years now. But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.”

Hilton has tapped actress Anna Kendrick for its new “Expect Better. Expect Hilton” campaign aimed at offering more flexibility, perks and experiences, and better prices, a news release announced. Hilton’s focus on price matching and other perks could help it lure more younger travelers. Deals and discounts were the top motivators for booking travel for 50% of consumers, according to a survey by the CMO Council’s GeoBranding Center and AIG Travel. However, consumers said that online booking sites do the best job assisting and satisfying travelers, and the sites outperformed travel agents, hospitality and travel deal sites. 

New research from travel insurer AIG entitled What’s Changing the Way You Travel Today? has found that innovations in the tech sphere are driving major changes in travellers’ habits. Modern leisure travellers, AIG states, are ‘smarter, more informed and better prepared than ever before’, and technology is a big influence on how trends are shifting; personalised digital content and special deals and promotions were cited as particular factors.

In this executive roundtable, technology experts offer their insights into how loyalty has evolved as guests have become increasingly “digital-first.” They also share best practices for how operators must attract and maintain a solid loyalty membership base. Liz Miller, Senior Vice President of Marketing, CMO Council, shares her insights into customer loyalty.

According to new research – entitled “What’s Changing the Way You Travel Today” – undertaken by the CMO Council’s GeoBranding Center and AIG Travel, today’s diverse leisure travelers are smarter, more informed and better prepared than ever before. Beliefs, values and interests are influencing where, how and why people travel. Technology and service innovations are making it easier and cheaper to discover, reach and enjoy travel destinations. While deals, specials and promotions are driving desire and action, visually enriched and personalized digital content channels are making travel experiences more alluring and exciting.

Hundreds of millions of travelers are being influenced by the connected economy. Whether you are a smart and well-informed travel planner, a “relaxed nomad” ready to roam without stress or strife, or a deal-seeker on a budget, technology is transforming your travel experience, findings show, in a way that makes it even more accessible and frequent. This article explains the CMO Council's latest report.

According to new research – titled "What's Changing the Way You Travel Today" – undertaken by the CMO Council's GeoBranding Center and AIG Travel, today's diverse leisure travelers are smarter, more informed and better prepared than ever before. Beliefs, values and interests are influencing where, how and why people travel. Technology and service innovations are making it easier and cheaper to discover, reach and enjoy travel destinations.  While deals, specials and promotions are driving desire and action, visually enriched and personalized digital content channels are making travel experiences more alluring and exciting.

According to new research – entitled “What’s Changing the Way You Travel Today” – undertaken by the CMO Council’s GeoBranding Center and AIG Travel, today’s diverse leisure travellers are smarter, more informed and better prepared than ever before. The research, centred around a survey of more than 2,000 leisure travellers by Pollfishthis summer, yielded some notable statistics.