News Coverage

Whatever I purchase—whether it be toothpaste or even glasses—has to appeal to my senses or my values. That’s right, we humans purchase things that are relevant to us, leaving those that aren’t to idly linger on the shelf.

Too many marketers continue to rely on last-click attribution, according to a report by ClickZ, without understanding the value played by all touchpoints in the customer journey. Here are six drivers of multi-touch attribution, by author Sam Carter,that will play a big role in 2018.

The Chief Marketing Officer (CMO) Council recently raised the question; "Who is going to win the race to digitally transform the world's informal economy?" in the latest edition of its quarterly PeerSphere digital magazine.

Opinion: Chat bots offer the opportunity to build and manage conversation marketing programs at scale

The need for more efficient ad targeting with increased transparency began to attract marketers to the use of programmatic engines, but a recent study spearheaded by the CMO Council, "Brand Protection From Digital Content Infection: Safeguarding Brand Reputation Through Diligent Ad Channel Selection," shows relatively few have adopted the technology.

Face-to-Face Engagement Still Characterizes World's Second-Largest Consumer Market as Millions of Street Merchants Satisfy Customer Needs Without Omni-Channel Innovation

Recently, while visiting the West Coast, I had the opportunity to attend an incredible meeting of board members and executives from a variety of organizations and industries.

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.

Adrián Fernández, general manager at Pantone, explains how color can be tamed while also being responsive.

Retailers have mastered the art of curating a superior customer experience up to the point of purchase, but new research indicates they're missing the mark when it comes to delivering the superior aftermarket experience today’s customer expects and, as importantly, they're missing out on new revenue opportunities.

Recent changes Google has made to YouTube in order to establish a stronger net of brand safety are impacting the livelihood of the site's content creators.

According to a study by the CMO Council, a quarter of the world's marketers have reported specific examples where their digital advertising appeared alongside offensive and compromising content. It’s no surprise, then, that almost three quarters (72%) of respondents engaged in programmatic buying are concerned about their brand placement, and integrity.

The CMO Council and Deloitte study found that 70% of CEOs expect CMOs to lead this effort. Yet according the study, just 1 in 6 of the 200 participating CMOs reported spending a lot of their time teaming with leadership executives on global business and strategy.

The CMO Council offers a free webinar on customer-centric marketing at 1pm EST today.  

A study by the CMO Council found that 85 percent of business owners believe partnerships are essential for business success, but over half (60 percent) of those favored alliances fail.

Against the technical backdrop of increasing expectations for always-on internet and mobile services, many carriers are struggling on the frontend with customer experience. All the interactions — in-store, chatbot, email, phone, text, website, app, messenger service, Facebook — must be unified and personalized. 

Marketers are taking a number of actions to tackle growing concerns about brand safety.

Ad-tech companies are on the hunt for some brand-savvy marketing leaders to swoop in and build out these respective brands.

Packaging is recognized as one of the last truly mass platforms for brands to communicate with their consumers, and it comes with the added power at being at the point of transaction.

Marketers still struggle with mastering the customer journey, which makes it difficult for many to understand where best to place their development spend.