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According to a recent survey, the Chief Marketing Officer (CMO) Council reports that responsiveness at the speed of digital will quickly become the consumer’s standard expectation, even for physical touchpoints like product packaging, in-store signs, and other point-of-purchase displays.

Production of physical touchpoints are delaying the delivery of true omnichannel experiences.

Brands and communications service providers must team up in order to fulfil their shared vision of delivering a relevant omnichannel experience for customers, according to the Chief Marketing Officer (CMO) Council.

Research from the CMO Council reveals that brands and telecommunications (telco) service providers will need to become coupled in order to fulfill a shared vision of delivering a more gratifying, valued, and relevant omnichannel experience for customers.

New research from the CMO Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers.

New research from the CMO Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers.

New research from the CMO Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers

New research from the CMO Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers.

New research from the CMO Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers.

New research from the CMO Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omnichannel experience for customers.

Brand marketers want to be able to better tap into the upgraded digital infrastructure, subscriber access and data repositories of telcos in order to the address the demands of omnichannel marketing, according to a study by the CMO Council.

New research from the Chief Marketing Officer (CMO) Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers.

New research from the Chief Marketing Officer Council finds that many brands are interested in partnering with telecommunications companies to unlock consumer data to help their marketing programs. 

New research from the CMO Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers.

New research from the CMO Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers.

Considering the inherent connections between telco companies and mobile customers who never without their smartphones, there is a surprising lack of links between the two when it comes to omnichannel marketing, a CMO Council report shows.

New research from the CMO Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers.

Brands lack the necessary expertise and infrastructure, and are turning to mobile network operators, or MNOs, to acquire omnichannel capabilities, suggests data gathered by the CMO Council.