News Coverage

Stop marketing and start engaging.

“Sell more. Sell faster.” Surely you heard some variation of that directive during 2017 sales kickoff season. The question is, how?

A significant number of global marketers said that even though they have ample access to customer-related data, their current technology resources make it difficult to use that data to make decisions in real time, according to a recent survey from the Chief Marketing Officer (CMO) Council and RedPoint Global.

CX and CEM – customer experience and customer experience management (or measurement) – are hot concepts right now, but their definition remains murky to many marketers.

Although the technologies and tools available to the B2B marketer have improved significantly over the past decade, the fundamental responsibilities of the role have not.

It's non-linear and omni-channel.

It’s not surprising when you look at the current landscape of content management systems that many companies are reevaluating their use of web CMS technologies and experience platforms.

Marketers in Asia-Pacific lack confidence in programmatic because too many different metrics are being thrown around and they are sceptical over which one actually works.

According to a new report from the CMO Council and Deloitte LLP, the role of the CMO has become much more complex in today’s digital, always-on world.

If I’m an investor, the love for anything adtech-related has faded and I’m already looking to put my money anywhere else that makes sense.

Marketers are far less data-savvy than they may think.

The growth of companies that market products to consumers is strikingly anemic compared to the mountains of dollars spent on marketing and advertising.

Even though today’s omnichannel customers are more connected than ever before, many companies are failing to keep pace with their expectations for frictionless experiences, despite the multitude of data, analytics and engagement systems currently in place, according to new research from the CMO Council and RedPoint Global.

Inadequate tools, small budgets and lack of support from leadership are some of the challenges marketers face

Marketers are gathering more customer data, but research suggests that they are not capitalizing on new opportunities with this information in real-time.

Aunque los consumidores están más conectados que nunca (y se mueven en varios canales simultáneamente), lo cierto es que los marketeros son incapaces (aún) de seguir la pista adecuadamente a sus comportamientos online y offline.

New CMO Council study reveals execution gap as omni-channel customers look for more connected experiences

Even though consumers are more connected than ever before, just 7 percent of marketers say they are able to deliver real time, data-driven engagements across both offline and digital touchpoints.

Marketers' ability to engage connected consumers continues to lag, according to a survey by the CMO Council.

The latest research from the Chief Marketing Officer (CMO) Council and RedPoint Global indicates that although customers are more connected across a multitude of channels than ever before, many organizations are still struggling to deliver the seamless, omni-channel experiences that customers seek, despite having a plethora of data, analytics and engagement systems implemented.