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Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte.

Marketers are struggling to deliver on the big promise of true omni-channel alignment across both digital and physical worlds, according to a study by the Chief Marketing Officer (CMO) Council.

According to a recent report, The CMO Shift to Gaining Business Lift from the CMO Council and Deloitte, "the CMO of today has denounced the traditional role of mere brand ambassador, instead opting to actively assert their role as business driver, change agent and customer experience champion."

According to a recent report, The CMO Shift to Gaining Business Lift from the CMO Council and Deloitte, "the CMO of today has denounced the traditional role of mere brand ambassador, instead opting to actively assert their role as business driver, change agent and customer experience champion."

Perhaps it’s the simple job description of the CMO that is outdated or maybe the complexities of today’s marketplace are too much for any one person to deal with.  Whatever it may be, it seems like the CMO position may be at a crossroad whereby it either needs to be redefined or eliminated.

According to a Google blog post, brands are happy with early tests for a new Maps ad unit called Promoted Places that uses promotional email and geo-targeting to generate more foot traffic.   

The CMO is now expected to lead revenue growth by almost 70 percent of CEOs, according to a report entitled, Connected Interaction to Power Brand: How Marketing is Transforming to Create More Connected Customer Engagement by CMO Council and Deloitte.

Perhaps it’s the simple job description of the CMO that is outdated or maybe the complexities of today’s marketplace are too much for any one person to deal with.  Whatever it may be, it seems like the CMO position may be at a crossroad whereby it either needs to be redefined or eliminated.

A new report from The CMO Council titled “The CMO Shift to Gaining Business Lift,” focuses on the evolving role of the CMO as a growth driver, change agent, and customer experience advocate.

A decade ago marketing leaders could be Don Draper. Today, the three-martini lunch and afternoon golf is off the table, and replacing it is an expectation that marketing will lead top-line revenue growth.

The linear path customers once took to purchase has twisted and coiled into a web with multiple touch points. AI can help.

The CMO is now expected to lead revenue growth by almost 70 percent of CEOs, according to a report entitled, Connected Interaction to Power Brand: How Marketing is Transforming to Create More Connected Customer Engagement by CMO Council and Deloitte.

Marketers are struggling to deliver a seamless omnichannel experience in both the digital and physical worlds, according to a study from the CMO Council. 38 percent of marketers surveyed reported that their digital strategies have yielded mixed results, while 49 percent said that alignment between online and offline channels is selective at best.

A new report suggests that as marketers look to reach out to digital customers, they are seeing a wide range of results.

Keeping customer identity aligned across both digital and physical channels remains a challenge for 49% of marketers, according to a recent study conducted by the CMO Council and IBM.

New research indicates that CMOs have their own specific views on what pays off for their marketing teams in terms of strategy. In “The CMO Shift to Gaining Business Lift” report from the CMO Council and Deloitte, CMOs shared their thoughts on where their teams perform best and how they can improve.

Marketing has high expectations as a growth driver among senior management and the board, according to a report [download page] from the CMO Council and Deloitte, which argues that the CMO is no longer tasked primarily with brand ambassadorship but rather with revenue generation and growth strategy.

The CMO has the chance to lead the marketing team into a customer experience approach – a radically different outside-in pursuit. Or they can languish in operational tail-chasing.

New research indicates that CMOs have their own specific views on what pays off for their marketing teams in terms of strategy. In “The CMO Shift to Gaining Business Lift” report from the CMO Council and Deloitte, CMOs shared their thoughts on where their teams perform best and how they can improve.

That’s the conclusion of a new CMO Council and Deloitte study of more than 200 CMOs and marketing VPs that found many CMOs do little outside of branding and campaign management and fail to drive revenue growth. Read more.