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More than 85 percent of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in partnership with Pitney Bowes, unearthed that a blend of both digital and physical channel experiences is the preferred way of interfacing with brands.

Over 85% of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in partnership with Pitney Bowes, reveal that a blend of both digital and physical channel experiences is the preferred way of interfacing with brands.

New CMO council study reveals regardless of generation, region or gender, omnichannel IS the critical channel of choice.

No matter what age, gender or location, consumers around the world agree that physical and digital engagement is paramount for effective customer engagement.

No matter what age, gender or location, consumers around the world agree that physical and digital engagement is paramount for effective customer engagement.

Embora as plataformas digitais estejam a ganhar terreno em todos (ou quase todos) os sectores de actividade, deverão as marcas apostar numa estratégia exclusivamente digital? Um estudo do Chief Marketing Officer (CMO) Council diz que não.

The Chief Marketing Officer (CMO) Council’s newest study indicates that consumers – regardless of age, gender or location – prefer physical and digital engagement. 

Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in partnership with Pitney Bowes, reveal that a blend of both digital and physical channel experiences is the preferred way of interfacing with brands.

It’s official – Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice.

It’s official – Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice.

A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media.

Secondo un report del CMO Council solo il 13% degli individui dice che i marchi soddisfino le loro attese.

It’s official – physical and digital engagement is paramount for effective customer engagement.

Across all generations, key omnichannel touchpoints are an expectation, not an option. These include access to email, phone, web, in-person engagements, video, social media and printed mail. 

Although the world may seem to be transforming into a wholly digital landscape, a study revealed that the most effective approach for customer engagement is an omnichannel one that builds relationships.

A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media.

No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is thepreferred option and choice.

Omnichannel marketing is a key strategy to reach Generation Z with 88% of people born since 1997 saying they want brand experiences among digital and physical channels. 

Although the world may seem to be transforming into a wholly digital landscape, a study revealed that the most effective approach for customer engagement is an omnichannel one that builds relationships.

The Chief Marketing Officer (CMO) Council's newest study indicates that consumers - regardless of age, gender or location - prefer physical and digital engagement.