News Coverage

A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media.

Secondo un report del CMO Council solo il 13% degli individui dice che i marchi soddisfino le loro attese.

It’s official – physical and digital engagement is paramount for effective customer engagement.

Across all generations, key omnichannel touchpoints are an expectation, not an option. These include access to email, phone, web, in-person engagements, video, social media and printed mail. 

Although the world may seem to be transforming into a wholly digital landscape, a study revealed that the most effective approach for customer engagement is an omnichannel one that builds relationships.

A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media.

No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is thepreferred option and choice.

Omnichannel marketing is a key strategy to reach Generation Z with 88% of people born since 1997 saying they want brand experiences among digital and physical channels. 

Although the world may seem to be transforming into a wholly digital landscape, a study revealed that the most effective approach for customer engagement is an omnichannel one that builds relationships.

The Chief Marketing Officer (CMO) Council's newest study indicates that consumers - regardless of age, gender or location - prefer physical and digital engagement.

It’s official -- omnichannel engagement reigns supreme among consumers, regardless of generation, region and gender, a new study has revealed. 

Stop trying to figure out which channels you could use. Consumers want them all, according to Critical Channels of Choice, a study by The CMO Council, in partnership with Pitney Bowes.

According to a new CMO Council study, “Critical Channels of Choice,” omnichannel is the preferred method of communication regardless of consumers’ generation, region or gender.

Although the world may seem to be transforming into a wholly digital landscape, a study revealed that the most effective approach for customer engagement is an omnichannel one that builds relationships.

Although the world may seem to be transforming into a wholly digital landscape, a study revealed that the most effective approach for customer engagement is an omnichannel one that builds relationships.

More than 85% of the 2,000 global consumers surveyed prefer personal, trusted and reliable omnichannel engagement.

Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. 

The Magic Number: 17%. The share of senior marketers who say they're in lockstep with their agencies across strategy, structure and execution, according to a new study from the CMO Council and Worldwide Partners.

Are brands confident in how they serve them? Unfortunately, a survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders has revealed that only one-fifth (20%) of organizations can definitively say yes.

According to the CMO Council’s new report, Reshaping Global Engagement Operations, today’s customer is seeking security, service and localized experiences based on local language and culture.