News Coverage

Marketers today are facing significant content distribution problems. One of the biggest challenges is optimizing the distributed marketing process to measure the right things, improve marketing outcomes and enhance corporate financial performance.

Rosenblatt, who was speaking during a keynote session at BIA/Kelsey’s Leading in Local conference in Boston, also talked about the company’s transformation from a check in service to a local discovery engine, saying that “location without context is a bunch of BS.”

The Chief Marketing Officer (CMO) Council, the leading global community for strategic marketing decision makers, today announced an extended content syndication service powered by NetLine, the top BtoB multi-channel advertising network that includes more than 15,000 website properties, reaching a monthly audience of 75 million unique visitors.

“According to the CMO Council Report, 59 percent of national marketers believe local demand generation was essential to their business growth, yet only seven percent of the 296 brand marketers surveyed feel they have highly evolved campaigns and measures in place that can activate consumers at a local level,” said Balihoo CMO Shane Vaughn.

According to the CMO Council’s sixth annual State of Marketing audit, CMOs are now overwhelmingly positive about their roles and functional areas, with more than 50 percent reporting budget increases and nearly half anticipating hiring new talent.

A February 2013 report by the CMO Council and Balihoo found that local marketing is increasingly happening at the digital level, with the greatest percentage of respondents (27%) reporting that increasing digital investment was the biggest change in their local marketing strategy in the past year.

According to a CMO Council study, 68% acknowledged that business partners were essential to maintaining their competitive edge and excelling at customer service. To discover which mobile partner is right for your company, you must begin with a strong internal foundation.

According to a new study from the Chief Marketing Officer Council, “Brand Automation for Local Activation,” in partnership with Balihoo, only 8% of the 296 brand marketers surveyed were extremely satisfied with the way new product, pricing or promotional campaigns are executed and leveraged by local field sales, reseller, franchise or partner networks.

In late 2012, ‘The APAC Digital Marketing Performance Dashboard 2012‘ was released by the CMO Council in partnership with Adobe, which highlighted how these trends were gaining traction.

Market analysts say that telecom companies are taking a short term view by demanding revenue share from the over the top players. A Chief Marketing Officer (CMO) Council report reveals that some 44 per cent of telco marketers who participated in the CMO Council's "Profitability From Subscriber Acuity" study during the second to fourth quarters of 2012 are actively exploring OTT partnerships and revenue-sharing opportunities.

It looks like 2013 could be “The Year of the Marketer,” according to the CMO Council. Their recent “State of Marketing Audit” results revealed that CMOs are reporting a strongly positive outlook on the role of marketing in 2013.

When it comes to driving customer engagement and profitability, all signs point to local marketing. According to the Brand Automation for Local Activation—Connecting Customer Engagement into Measurable Local Strategies study by Balihoo and the CMO Council, 59% of the nearly 300 marketers surveyed listed local marketing as a critical component to enhancing growth and profitability.

Brand Automation for Local Activation, a report from the CMO Council, a global network of chief marketers, found that 59% of the 296 executives it surveyed believed that local marketing efforts were essential to driving growth and profits.

According to the CMO Council's “State of Marketing 2012” report, “organizational culture and senior management mindset both were highlighted as key sources of aggravation for marketers” and 30 percent of those surveyed indicate that internal dynamics can be a key source of friction within their organizations. These types of organizational issues don’t just resolve themselves, and ultimately impact marketers' bottom line and ability to achieve profitable growth.

Brand Automation for Local Activation, a report from the CMO Council, a global network of chief marketers, found that 59% of the 296 executives it surveyed believed that local marketing efforts were essential to driving growth and profits. However, just 7% felt they already had effective campaigns in place.

Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it, per results, from a new CMO Council survey.

Senior marketers are lukewarm about mobile’s importance to their local marketing agendas, according to results from a new study by the CMO Council. Asked how mobile will impact their local marketing mix in the year to come, a plurality 33% said they are still investigating the opportunity in mobile. Separately, just 6% rated mobile as important to the success of their local marketing strategies.

A new study from the CMO Council argues that national brands are far behind in their adoption of mobile as a “localization strategy.” It’s less a question of execution, and more, a fundamental matter of understanding — a conceptual/intellectual foundational kind of thing.

Why is marketing so invested in technology? Because today, marketers must lead with data and insight -- and that is completely technology-driven, says Liz Miller, vice president of marketing programs and operations at the CMO Council, a worldwide network of marketing decision makers.

CMOs running national brand campaigns are on a roll, but many of them are unhappy about the local, channel, and field sales operations of their companies and partners. According to a new CMO Council report, many national CMOs are looking for ways to beef up the effectiveness of their local counterparts.