News Coverage

A study from The CMO Council found that providing better technical advice and assistance to customers is the number one way companies can improve the product ownership experience for users.

The post-purchase experience is mediocre at best for most consumers, and it’s a missed opportunity for your brand.

According to a report by the CMO Council, 68% of CEOs expect CMOs to act as primary growth/revenue drivers in their businesses.

The CMO Council’s recent report found that while most brands identify enhancing the product ownership experience as a key differentiator, there’s a significant gap in their efforts to take advantage of post-purchase revenue, profit and relationship-building opportunities.

A recent study released by the CMO Council indicates consumers are more than willing to abandon preferred brands and establishments if they feel frustrated or their needs are not met.

Research from the CMO Council demonstrated that for consumers, the most important attribute of a great customer experience was a fast response time to the customer’s needs and issues.

Creating a good after-sales experience has become a late option for many manufacturers of home appliances, power tools and consumer electronics, according to a recent CMO Council survey.

All too often, it seems that within the printing industry, we spend more time talking to each other than to customers. Ask yourself: How well do you truly understand your customers’ businesses, the issues they face every day, and how your services could help them meet their goals and objectives in truly unique ways? What services could you add to be able to do this even better?

According to the CMO Council, salespeople even spend an average of two days a week creating their own tools and messaging.

Creating a good postpurchase experience has become an afterthought for many makers of appliances, power tools and consumer electronics, according to recent CMO Council research. 

A report by the CMO Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector. 

New research from the CMO Council highlights the surprising effect aftermarket experience has on overall brand perception.

Research from the CMO Council notes that traditional voice of the customer and customer experience management programs fall short of expectations. 

93% of manufacturers view the ownership experience as a significant brand differentiator, but are missing opportunities to build relationships with customers, according to research by the CMO Counciil.

Research by the Chief Marketing Officer (CMO) Council highlights the need for leading brands in the $12 trillion consumer durables market to improve commitments to quality aftermarket service, 24/7 multi-channel customer support, and timely and efficient repair and parts replacement that is not dependent on retail partners. 

New research from the CMO Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector.

Acording to a CMO Council survey, 36 percent of respondents say their biggest shopping frustration is when they are not treated like the loyal customers they are.

A report by the Chief Marketing Officer (CMO) Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector.

According to an August 2017 study by the CMO Council, two-thirds of brand marketers worldwide place onus on media buying firms to ensure proper ad placement.

A new study from the CMO Council reveals that while most brands identify enhancing the product ownership experience as a key differentiator, there’s a significant gap in their efforts to take advantage of post-purchase revenue, profit and relationship-building opportunities.