News Coverage

The CMO Council and Deloitte study found that 70% of CEOs expect CMOs to lead this effort. Yet according the study, just 1 in 6 of the 200 participating CMOs reported spending a lot of their time teaming with leadership executives on global business and strategy.

The CMO Council offers a free webinar on customer-centric marketing at 1pm EST today.  

A study by the CMO Council found that 85 percent of business owners believe partnerships are essential for business success, but over half (60 percent) of those favored alliances fail.

Against the technical backdrop of increasing expectations for always-on internet and mobile services, many carriers are struggling on the frontend with customer experience. All the interactions — in-store, chatbot, email, phone, text, website, app, messenger service, Facebook — must be unified and personalized. 

Marketers are taking a number of actions to tackle growing concerns about brand safety.

Ad-tech companies are on the hunt for some brand-savvy marketing leaders to swoop in and build out these respective brands.

Packaging is recognized as one of the last truly mass platforms for brands to communicate with their consumers, and it comes with the added power at being at the point of transaction.

Marketers still struggle with mastering the customer journey, which makes it difficult for many to understand where best to place their development spend.

A handful of advertisers have pulled their ads from Fox News in response to Sean Hannity's coverage of the Roy Moore sexual harassment saga.

The CMO Council’s recent report found that while most brands identify enhancing the product ownership experience as a key differentiator, there’s a significant gap in their efforts to take advantage of post-purchase revenue, profit and relationship-building opportunities.

A CMO Council study found that consumers want a smaller number of key channels—such as the company website, email, and a direct phone line—to be available and responsive.

Between Trump fever and advertisers finding their ads running against racist videos on YouTube, advertisers’ obsession with brand safety is at a peak these days.

According to a report by the CMO Council ,60% of consumers rate post-purchase experience as underwhelming.

A study done by the CMO Council and highlights two essential points related to customer effort. First, consumers are more than willing to abandon brand loyalty and try a new company if their needs are not sufficiently met. Second, it is important for brands to know their stuff and act quickly when interacting with loyal customers.

A study from The CMO Council found that providing better technical advice and assistance to customers is the number one way companies can improve the product ownership experience for users.

The post-purchase experience is mediocre at best for most consumers, and it’s a missed opportunity for your brand.

According to a report by the CMO Council, 68% of CEOs expect CMOs to act as primary growth/revenue drivers in their businesses.

The CMO Council’s recent report found that while most brands identify enhancing the product ownership experience as a key differentiator, there’s a significant gap in their efforts to take advantage of post-purchase revenue, profit and relationship-building opportunities.

A recent study released by the CMO Council indicates consumers are more than willing to abandon preferred brands and establishments if they feel frustrated or their needs are not met.

Research from the CMO Council demonstrated that for consumers, the most important attribute of a great customer experience was a fast response time to the customer’s needs and issues.