News Coverage

Creating a good after-sales experience has become a late option for many manufacturers of home appliances, power tools and consumer electronics, according to a recent CMO Council survey.

All too often, it seems that within the printing industry, we spend more time talking to each other than to customers. Ask yourself: How well do you truly understand your customers’ businesses, the issues they face every day, and how your services could help them meet their goals and objectives in truly unique ways? What services could you add to be able to do this even better?

According to the CMO Council, salespeople even spend an average of two days a week creating their own tools and messaging.

Creating a good postpurchase experience has become an afterthought for many makers of appliances, power tools and consumer electronics, according to recent CMO Council research. 

A report by the CMO Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector. 

New research from the CMO Council highlights the surprising effect aftermarket experience has on overall brand perception.

Research from the CMO Council notes that traditional voice of the customer and customer experience management programs fall short of expectations. 

93% of manufacturers view the ownership experience as a significant brand differentiator, but are missing opportunities to build relationships with customers, according to research by the CMO Counciil.

Research by the Chief Marketing Officer (CMO) Council highlights the need for leading brands in the $12 trillion consumer durables market to improve commitments to quality aftermarket service, 24/7 multi-channel customer support, and timely and efficient repair and parts replacement that is not dependent on retail partners. 

New research from the CMO Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector.

Acording to a CMO Council survey, 36 percent of respondents say their biggest shopping frustration is when they are not treated like the loyal customers they are.

A report by the Chief Marketing Officer (CMO) Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector.

According to an August 2017 study by the CMO Council, two-thirds of brand marketers worldwide place onus on media buying firms to ensure proper ad placement.

A new study from the CMO Council reveals that while most brands identify enhancing the product ownership experience as a key differentiator, there’s a significant gap in their efforts to take advantage of post-purchase revenue, profit and relationship-building opportunities.

According to a CMO Council study, 72% of brand advertisers engaged in programmatic buying were concerned about brand integrity and control in digital display ad placement.

A recent CMO Council report brings insights into ad fraud and reveals that it is a major problem on a global scale.

Digital media have provided brands with addictive ways to give consumers the information and experiences they crave.

A study by the CMO Council found two-thirds (67%) of brand marketers said media-buying firms should bear the primary responsibility for ensuring that brand reputation is not compromised by controversial, irrelevant or damaging ad placements.

Research from the Chief Marketing Officer (CMO) Council identifies consumer sentiment and the discrepancies in how manufacturers and retailers view and approach aftermarket consumer products, from revenue and profit to relationships with other companies and consumers. 

Research among consumer, marketer and retailer audiences by the Chief Marketing Officer (CMO) Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector.