Lawrie Golding

Africa Advisory Board Chair

CMO Council

Lawrie Golding is a Change Warrior, focused on strategic Purpose Based interventions, in the categories of Telecoms, Fast Moving Consumer Goods, Customer Service Delivery and Event Management. He is passionate about connecting people, changing lives and creating possibilities. He ended a twenty-year career in the Vodacom Group at the end of June 2014. For the last six years since 2008, he served in the capacity of executive consultant, involved in the implementation of Strategy, Culture and Transformational Change across the Vodacom Group, as well as facilitation of all internal Management Orientation and Induction programs. In addition he also assisted with Values and Behavior alignment and skills based interventions, in putting the Service Profit Chain to work. His position was Head Coach. He joined Vodacom in 1995 as General Manager Marketing, Sales and Product Development, and over a period of ten years held senior positions in the Vodacom Group including Director Marketing, Managing Director National Chains and Group Executive Marketing in 2004. He has worked extensively in Africa, and was a part of the roll out team that launched Vodacom Congo, Lesotho, Tanzania and finally Vmobile Nigeria where he held the position of Chief Officer Marketing until the end of 2006. He is a Physical Education Teacher by profession and graduated from the University of Pietermaritzburg and Natal Teachers Training College in 1972. He also completed the AEP programme through the School of Business Leadership (Unisa), and holds various International Marketing Qualifications from Urwick Orr Management School London, and Chicago School of Business. Lawrie has extensive experience in the Pharmaceutical and Health Care sector, (Ciba Geigy & Johnson and Johnson), Food and Hospitality (Tiger Brands), Advertising (Grey Phillips Group FCB) and Global Event Management Industries having served at Group and Board level. He is a certified Whole Brain Practitioner and accredited MBTI facilitator. He is the CEO of a company called G3 Lifestyle Management Network Pty (Ltd), registered in 2004. G3 LMN holds a license agreement with FIFA, and has activated Beach Soccer World Cup Qualifier events for nine African Countries in Durban between 2005 and 2009. During the 2010 FIFA Soccer World Cup in South Africa, G3 LMN facilitated the first 3D activation for Sony Japan in Nelson Mandela Square Sandton. G3 LMN has also assisted FIFA globally with Beach Soccer World Cup activations in Rio, Dubai, Marseilles and Ravenna between 2007 and 2011.