David Midgley joined INSEAD in 1999 as Professor of Marketing and is now Emeritus. Previously he was Foundation Chair at the Australian Graduate School of Management and he has also held visiting positions at the University of California, the University of Pennsylvania and Stanford University.
Professor Midgley is a graduate in science, management and marketing from the Universities of Salford and Bradford. He has over 120 publications, including papers in leading journals such as the Journal of Consumer Research, Journal of Information Technology, Journal of International Business, Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, Organization Science and Research Policy. He has also written several books, including the The Innovation Manual and most recently Strategic Marketing for the C-Suite. His principal areas of research are innovation, strategy and international business.