Dr. Leon Zurawicki has since 1982 been a Professor of Marketing at the University of Massachusetts-Boston. Prior to that appointment, he was the Associate Professor at the University of Warsaw and a Visiting Associate Professor at Concordia University (Montreal). He is an international authority in the field of application of the neuroscience to the study of consumer behavior. His recent book - “Neuromarketing: Exploring the Brain of the Consumer” (Springer, 2010)—has been very well received by the academic and business community. The sequel on more practical applications of the novel research methodologies is in the making. Also, Professor Zurawicki presently teaches the “Brain of the Consumer” - the first MBA course of its kind in the USA. Other areas of his interest embrace exporting and foreign sourcing and travel marketing including promotion of tourist destinations. Professor Zurawicki has been a consultant to the governments of several emerging economies, international organizations such as OECD and various agencies of the United Nations, and a number of private companies like American Express Bank, ARCOR (Argentina), Ferroatlantica (Spain). Professor Zurawicki is the author of four books and numerous articles published in the top management journals. He holds academic degrees in business and economics from the Warsaw School of Economics, University of Warsaw, Netherlands School of Economics (now Erasmus University), and the College of Europe (Bruges). Dr. Zurawicki has guest lectured at the top business schools in over 30 countries and conducted management seminars for the major multinational corporations.