Fadi is the General Manager, VP Marketing North America for Nestle. He is responsible for leading globally Kit Kat’s future product development, innovation, and renovation of the existing product range. Prior to that, Fadi served as General Manager of Nestlé’s operations in 2 countries where he led a team of 1000 employees and a business with USD 270 million in annual revenues. He was previously the Global Category Lead of Innovation. Fadi also serves as an advisor and mentor at the Stanford StartX Accelerator and is an active speaker in universities around the world on the topics of marketing and consumer behavior. Fadi holds a BE in Computer & Communication Engineering from Notre Dame University and an MS in Management from the Stanford Graduate School of Business.