Strategic, performance and people focused executive with 26 years of experience in Marketing and Commercial roles for FMCG companies across Asia Pacific and Middle East Africa markets such as Australia, Egypt, Indonesia, Japan, Korea, Nigeria, Pakistan, Philippines, Saudi Arabia, South Africa, Thailand, UAE and Vietnam. Experience in leading diverse teams. Recently experience expanded to Automotive, Financial Services, Real Estate and Retail businesses and defining Marketing 2.0 framework that customizes marketing communication to the individual level.