William "Bill" Pearce is on the Marketing Faculty at the UC Berkeley Haas School of Business. He is the former Senior Vice President and Chief Marketing Officer for Del Monte Foods. Bill joined Del Monte in 2008 and brings with him over 20 years of consumer packaged foods experience. His past accomplishments include working as Taco Bell's CMO with broad responsibilities for accelerating the growth of the brand while building long-term brand equity and delivery of annual profit commitment, as leader of Campbell Soup's ready-to-eat food brands with full P&L responsibility and with Procter & Gamble as marketing director responsible for the Snacks Division of the North America. Mr. Pearce has an MBA from Cornell University, Johnson School of Management and his BA in Economics from Syracuse University.