Shalabh is a commercial (P&L), digital-first marketer with a passion and experience in transforming businesses, brands and teams across multiple companies, geographies, and categories . Mr. Atray was able to resurrect and modernize India’s largest cosmetics brand, Lakme which is recognized as one of the top 5 competitive battles of all time in Unilever in India. He also put together the strategy and execution to get Unilever to a leadership position in hand & body care and skin cleansing categories in South East Asia & ANZ. Crafted and rolled out across multiple geographies Unilever’s first digital focused brands – St Ives & Citra. He put together the five year strategic plan for Kraft Heinz in Australia, driving the transformation of the business to a future-focused food company, with digital in its DNA; now considered a model of transformation globally in Kraft Heinz. Now he is leading digital marketing and brand building for the fastest-growing Consumer Tech brand in Asia, Rupeek! A marketer who is equally comfortable in the commercial, creative and digital aspects of businesses and brands. Winner of Cannes Lion, D&AD, Effies awards.