As Chief Marketing Officer, Ashish Babu leads the Tata Consultancy Services brand, marketing, communications, research, sponsorship, events, and public affairs functions for the UK & Europe region. He has worked at TCS for over 12 years in various marketing and communications roles in Mumbai and London and is now based in Amsterdam. In his 12 years with the company, Mr. Babu has developed many marketing and communication campaigns which have won more than 40 awards globally and helped in developing TCS’ brand. As CMO, his focus is to enhance TCS’ reputation as a growth and transformation partner to brands across the continents.