BIO

Shehzad is a Senior Marketing Leader with extensive experience and expertise in roles at the intersection of business strategy, operational execution, and business management, driving profitable customer and business growth. He has a record of successfully prioritizing, planning, and optimally executing a diverse and complex set of marketing campaigns across channels, across multiple Marketing Technology platforms. Shehzad has a broad and comprehensive understanding of Marketing Operations, the FinTech & MarTech space, as well as the delivery of large-scale reporting involving multiple teams across an organization.

Skills

• Content Marketing
• Social Media
• Multichannel Marketing
• Omni-Channel Marketing
• Demand Generation
• Event & Experiential Marketing
• Alignment & Integration
• Marketing Talent
• Role of CMO
• Cross Functional Alignment
• Building Teams
• MarTech
• Middle East
• Brand Strategy
• Digital Marketing
• Marketing Innovation
• Neuromarketing
• Product Marketing

Interests

• Internet of Things
• Lead Management
• Loyalty Programs
• Big Data
• Marketing Innovation
• Artificial Intelligence