BIO

Shehzad is a Senior Marketing Leader with extensive experience and expertise in roles at the intersection of business strategy, operational execution, and business management, driving profitable customer and business growth. He has a record of successfully prioritizing, planning, and optimally executing a diverse and complex set of marketing campaigns across channels, across multiple Marketing Technology platforms. Shehzad has a broad and comprehensive understanding of Marketing Operations, the FinTech & MarTech space, as well as the delivery of large-scale reporting involving multiple teams across an organization. He was formerly the Head of Global Client Services: Marketing, Communications & Brand - EMEAT & SEA at QNB Group.

Skills

  • Content Marketing
  • Social Media
  • Multichannel Marketing
  • Omni-Channel Marketing
  • Demand Generation
  • Event & Experiential Marketing
  • Alignment & Integration
  • Marketing Talent
  • Role of CMO
  • Cross Functional Alignment
  • Building Teams
  • MarTech
  • Middle East
  • Brand Strategy
  • Digital Marketing
  • Marketing Innovation
  • Neuromarketing
  • Product Marketing

Interests

  • Internet of Things
  • Lead Management
  • Loyalty Programs
  • Big Data
  • Marketing Innovation
  • Artificial Intelligence