Frankie Lee heads up marketing and communications for Asia Pacific and the Middle East region at GfK, a global leader in research, data and analytics on consumer and market insights. In this role, Frankie leads a diverse team of marketers, and has successfully transformed the function from a communications-led to a revenue and demand generation engine. With a career spanning over 20 years, Frankie acquired a broad spectrum of B2B technology marketing skills and knowledge across global, regional, country marketing, product, and communication roles with companies like Sophos, Red Hat, Dell and Symantec. Of all, being in a field marketing position remains his greatest passion, partnering sales team in driving brand preference and sales funnel with measurable ROI. Frankie is based in Singapore and an avid follower of developments in content marketing innovation and practices, customer journeys, data-driven marketing and martech.