Vivek Kumar is the Chief Executive Officer for WWF SG (World Wide Fund for Nature), leads a passionate team that works to combat climate change, address the loss of nature and biodiversity, and engage and educate our community to develop future sustainability leaders. Vivek previously served as the CMO and his team led campaigns focusing on conservation and climate change goals such as deforestation, haze pollution, food security, plastics, sustainable finance, sustainable consumption and illegal wildlife trade. He works closely with communities, businesses and governments to advocate for positive change. Vivek has over 20 years of diversified leadership experience in MNCs such as Shell Retail, WPP Group PLC, and large public sector entities such as the NTUC. He’s recognised as a Fellow of the Chartered Institute of Marketing, UK (FCIM). He was formerly the NTUC FairPrice Group's Director, Strategic Marketing and Omnichannel Monetisation. He held two portfolios for the FairPrice Group: strategic marketing for the group's convenience retail business where he led the marketing transformation for over 160 Cheers and FairPrice Xpress stores, including the launch of the first AI-powered unmanned convenience store in Singapore. As Head of Omnichannel Monetisation at FairPrice Group, Vivek created the region’s most sophisticated Omnichannel Retail Media Network across supermarkets, cafes, online commerce and loyalty business. Vivek was also in-charge of developing the business blueprint, starting a partnership ecosystem and leading P&L for FairPrice Group Media. An alumnus of the Harvard Business School, Vivek is the honorary Chairman of the Asia-Pacific Advisory Board of the Global Chief Marketing Officer (CMO) Council. He is a Board Member of Assurity Trusted Solutions (a wholly owned subsidiary of the Government Technology Agency of Singapore), a Lifelong Fellow of the Institute of Directors in India (F.IOD), and a member of the Digital Committee of Singapore Institute of Directors (SID). Vivek is an Angel investor with TiE India Angels. He is also an Advisory Board Member of tech companies such as Heliware, the leading global Geo-spatial Platform.