Saul made the transition out of the agency world to be the most senior marketer at the United Nations World Food Programme, the world’s largest humanitarian organization which was awarded the Nobel Peace Prize in 2020. His ambition is to create a brand worthy of the amazing organization, its impact and its people. Prior to joining the UN, he was Chief Strategy Officer for VMLY&R in EMEA and CSO WPP special projects. At VMLY&R he sat on the Global Executive Board, Global Creative Board and Global Strategy Board. He co-authored the 2016 D&AD, Multiple Cannes Grand Prix winning McWhopper idea for Burger King, the 2015 Cannes Media Grand Prix, Global WARC Innovation winning ‘Red Light’ idea for Vodafone Turkey, and most recently the Cannes Glass Grand Prix 2019 & Cannes Titanium 2019 winning Last Ever Issue, Gazeta. pl. 2019 also saw him give his first TedX talk, where he explored ‘What makes a great idea?’, graduate from Oxford University with a Masters's in Strategy & Innovation and marry the love of his life (hence the slightly unwieldy new second name).