Brand & Innovation Expert, Anisha Motwani is the author of Storm the Norm – a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries. As an industry expert she advises the World Bank on the prestigious ‘Swachh Bharat Programme’, 'National Mission for Clean Ganga' & 'Solar Energy Rooftops' specifically focussing on 'Behavior Change'. She is a multi-faceted business leader & draws from her rich experience of over 30 years in diverse industries - advertising, auto manufacturing, financial & health services. After a successful 25-year corporate career, Anisha founded StN ventures, a Brand & Innovation Consulting firm. In the last few years, STN has successfully concluded projects for a range of clients including Nestle, Viacom 18, Unilever Personal Care, Whirlpool Home Appliances, ACC Cements, Shriram Group, Schneider Electrical & AMEX cards to name a few.