Currently Professor, but former CEO and award-winning senior executive leader, author, speaker, Harvard Business School subject specialist reviewer and visiting Professor with broad and extensive international experience across a range of businesses from start-up to global corporations in technology, service, sport & leisure and not-for-profit. (eg. Hewlett Packard, Unisys, British Olympic Association, Local Authorities/RHA/Central Gov/BCS, The Chartered Institute for IT) Business strategy, communications, marketing, brand, reputation and customer management are particular in-depth functional expertise areas, along with IT, as a one-time practitioner and long-time functional ownership. Entrepreneur, business builder and extensive senior level negotiator, previous SME NED / Board Advisor / Chair experience and CxO mentor (British Olympic Association / Echo Research / Uffindell / ECsoft). Currently Non-Executive Chairman of DatacenterDynamics (DCD) and Board Adviser to Pennies and FiretechCamp (pro bono for charities). Sit on Advisory Board of Cranfield University Management School MSc Marketing programme.