Shalini Rao is currently the CMO at Banglore International Airport. Prior to this, she was the Global Marketing Head at the Taj Hotels. She has established brands and driven growth across multiple industries (consumer products, hospitality, aviation) and geographies by adopting a customer first approach with particular emphasis on differentiation, creative communication, and customer delight, to drive relevant business outcomes. Straddling the old and new plus working across multiple categories has given her the agility to learn and apply relevant marketing principles across categories. She has played an effective role as a member of leadership teams in multiple organizations as a business focused marketeer.