Amitava Chattopadhyay is The INSEAD Chaired Professor in Marketing and Innovation—Professor of Marketing at INSEAD. Professor Chattopadhyay is an expert on branding and innovation and has most recently published a book entitled The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands. Over the past three decades he has published more than 60 articles, with the majority appearing in leading international journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Marketing Science, Management Science, International Journal of Research in Marketing, and Long Range Planning. Professor Chattopadhyay is an Associate Editor for the Journal of Consumer Psychology and an Area Editor for the International Journal of Research in Marketing. He is on the editorial review boards of the Journal of Consumer Research and Long Range Planning. He has been on the Advisory Board of the Association for Consumer Research and is currently serving on the Association’s Board of Directors. For his research, he has been the recipient of several awards, including the Robert Ferber Award. He is a Fellow of the Institute on Asian Consumer Insights and the Ernst & Young Institute for Emerging Market Studies. Aside from teaching in degree programs, Professor Chattopadhyay has taught in executive programs in Europe, North America, Australia, Asia, and Africa. He is on the advisory boards of several companies and a consultant to multinational firms. Professor Chattopadhyay holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a B.Sc. (Honours) degree from Jadavpur University, India.