Adjunct Assistant Professor, Faculty of Business and Economics
The University of Hong Kong
Mr. Baniel Cheung is currently the Executive Director of Integral Consultancy Limited and the Managing Director of Integral Communications Limited. His major duties include assisting clients to provide management consultancy service, develop strategic plan and marketing strategy, conduct corporate training, design marketing research and handle brand building. Some of the reputable brands and business partners Mr. Cheung has been serving included JETCO, Bank of China Investment, Bank of China Hong Kong, Vitasoy, TSL Jewelry, Nike, Jockey Club, Publicis Groupe China, Junior Chamber International Victoria, Sotheby's Institute of Art, Vietnam MobiFone, Bureau Veritas France, TUV Rheinland, Nobel Biocare Sweden, Kone Elevator Finland, Yew Chung International School, Hong Kong Legislative Council, Hong Kong Customs, Heifer Hong Kong, Hong Kong Council of Social Service, Hong Kong Economics Times, Hong Kong Productivity Council, Hong Kong Trade Development Council, Chinese Manufacturers' Association of Hong Kong, Hong Kong Brand Development Council, Hong Kong Policy Research Institute, We Japan, Print-Rite Holdings, Anna Tosani, Cellution, etc. Baniel has been carrying sales and marketing responsibilities in several global and Hong Kong listed technology companies for more than 22 years, including HongKong Telecom CSL, Wharf T&T, New World Telecom, New Digital System and Optilink Technologies Asia. He has successfully assisted these reputable companies to build brands and expand business coverage in Asia Pacific region including Hong Kong, China, Korea, Japan, Singapore and Malaysia. Mr. Cheung currently is an Adjunct Assistant Professor of the School of Business and an Honorary Assistant Professor & Assistant Program Director of the School of Modern Languages and Cultures at the University of Hong Kong. Besides, he has been the business partner of ET Business College of Hong Kong Economic Times, Hong Kong University Poon Kam Kai Institute of Management, HKU SPACE, Hong Kong Productivity Council and Hong Kong Policy Research Institute. Baniel has got presences in various press media including CNN, Nikkei Japan, China News Agency, China Daily, Hong Kong Economic Times, Sing Tao Daily, SCMP, Ming Po Weekly, etc. Mr. Cheung is currently the Non-Executive Director of Soap Cycling Charity Foundation, a reputable charity organization in Hong Kong. He is also a column writer at Hong Kong Economic Times and Hong Kong Business, as well as a host of an online TV program at OurTV. Baniel attained the “Best Teacher Recognition” from the Faculty of Business and Economics between 2006-2012, and received the “Outstanding Teacher Award” from HKU SPACE in 2006. Mr. Cheung holds a Master Degree in Marketing Management from the University of Macquarie, and an Honour Degree in Electrical Engineering from the University of Sydney. He is also the Fellow Member of the Hong Kong Institute of Directors.