Chakravarthi Narasimhan was an assistant and associate professor at the University of Chicago from 1981 to 1988. His principal research interest is in the economic analysis of marketing problems. He builds models, measurements and metrics to quantify firms and consumers responses to marketing strategies in competitive markets. Several of his papers have won the Best paper of the Year award or were finalists to. He was chosen Teacher of the Year by the M.B.A. Graduating Class of 1991. He has been recognized by the Graduate Students Senate for Excellence in Mentoring three times.