A graduate of the University of Illinois, Professor Michael J. Houston, Ph.D., is the Ecolab-Pierson M. Grieve Chair in International Marketing at the Carlson School of Management, University of Minnesota.  He currently serves as Associate Dean of International Programs for the Carlson School.  He previously served as Interim Dean, Associate Dean of Faculty and Research, and Chair, Department of Marketing.  At the Carlson School, he developed the Carlson Brand Enterprise, an internal brand consultancy staffed by fulltime MBA students, and serves as its Academic Director. Prior to joining the University of Minnesota, he was on the faculty of the University of Wisconsin-Madison, where he was McManus-Bascom Professor of Marketing and Chair of the Department of Marketing. His publications have appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, as well as a variety of other journals.  Professor Houston is a former editor of the Journal of Marketing Research and has served or currently serves on the editorial boards of the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Asian Journal of Marketing, and the European Business Forum.  He is a former Vice-President of Publications for the American Marketing Association and has been an officer in the Association for Consumer Research.  He has been Distinguished Visiting Professor at the National University of Singapore and has adjunct faculty status at the Vienna University of Economics and Business Administration and the Warsaw School of Economics.  His current research focuses on cultural issues in consumer behavior, global branding, and brand management.