Neil A. Morgan is Professor of Marketing at the Wisconsin School of Business. He was previously on the faculty of the University of North Carolina’s Kenan-Flagler School of Business and Professor in Marketing Chair at Indiana University’s Kelley School of Business. Neil also previously taught at the University of Wales, Cambridge University, and the University of Michigan. He holds a BA from the London School of Economics, and an MBA and PhD in business administration from the University of Wales. His primary teaching, consulting, and research interests are in brand, marketing, and competitive strategy formulation and implementation. Neil has published widely on strategic marketing and management topics. His research appears in "Journal of Marketing," "Marketing Science," "Journal of Operations Management," " Decision Sciences," "Journal of the Academy of Marketing Science," "Journal of Business Research," "Journal of Product Innovation Management," "Industrial Marketing Management," "Journal of Strategic Marketing," "Journal of Marketing Management," "British Journal of Management," "European Journal of Marketing," " Journal of Professional Services Marketing," and " Long Range Planning." He serves on a number of journal boards and program committees and is also the author of the book "Professional Services Marketing," published by Heinemann.