Noel Capon is the R.C. Kopf Professor of International Marketing and past Chair of the Marketing Division, Columbia Business School.  Educated primarily in Great Britain, Professor Capon earned B.Sc. and Ph.D. degrees in Chemistry from University College, London University. He also received degrees in Business Administration from Manchester (Dip. BA), Harvard (MBA), and Columbia Business School (Ph.D.). He currently also holds the position of Distinguished Visiting Professor at Manchester Business School. Professor Capon served on the faculties of the UCLA Graduate School of Management and Harvard Business School before joining the Columbia Business School faculty in 1979.  He has also served as a Visiting Professor at INSEAD, Fontainebleau, France, The Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC. Professor Capon contributes extensively to Columbia Business School's Executive Education. He is Director of the "Managing Strategic Accounts" and "Pricing-to-Win" programs. He teaches on the "Columbia Senior Executive" (CSEP), and "Executive MBA" (EMBA) programs. He founded and directs the Advanced Marketing Management Program in conjunction with the Chinese European International Business School (CEIBS) in Shanghai. He also designs, directs and teaches in numerous custom programs for major corporations. Professor Capon has published over 60 refereed articles and book chapters, and is editor for sections on Marketing, and Sales Management and Distribution, in the "AMA Management Handbook" (1994). He has also published ten books.